52 Weeks of Hustle with Luke Cooper

52 Weeks of Hustle with Luke Cooper

From 52 Weeks of Hustle by Blue Wire

May 6, 2026 · 22 min · Episode 1

About this episode

The episode features an interview with Luke Cooper discussing his journey in the sports industry and the growth of Unrivaled.

Season 7 of the 🎙️ “52 Weeks of Hustle” Podcast is officially underway and Episode 1 is a big one. This week, I had the opportunity to sit down with Luke Cooper, one of the driving forces behind the incredible growth of Unrivaled and one of the most innovative leagues in sports today. We discussed Luke’s journey through the sports industry, what it takes to build a league from the ground up, and how Unrivaled has quickly become one of the most talked about properties in sports and entertainment. 🔥 3 Hustle Hot Topics from this episode: 🏀 Why innovation in sports is more important than ever 🏀 How Unrivaled built immediate fan loyalty and sellouts 🏀 What the future growth of women’s basketball could look like Excited for everyone to hear this conversation as we kick off Season 7 with a new format featuring industry leaders, hot topics, Hustle Hot Seat questions, and actionable advice — all in under 24 minutes. Thank you again to Luke Cooper for joining the show and sharing his insights, leadership lessons, and vision for the future of sports. Listen and Subscribe Now on Apple Podcasts https://podcasts.apple.com/us/podcast/52-weeks-of-hustle/id1513961236 www.52weeksofhustle.com…

People in this episode

Host: 52 Weeks of Hustle

Guest: Luke Cooper

Topics covered

  • innovation in sports
  • fan loyalty
  • women's basketball growth

Keywords

  • sports industry
  • league building
  • fan engagement
  • women's sports
  • sports innovation

Mentioned in this episode

Organizations: Unrivaled, Apple Podcasts

Products: Book

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