Customer Panel? Too Slow. Here’s the Synthetic Version - with Janet Barker-Evans // REPOST

About this episode

Dietmar Fischer discusses the integration of AI in marketing with Janet Barker-Evans, focusing on synthetic personas and custom GPTs.

🚀 In this episode, Dietmar Fischer talks with Janet Barker-Evans about what happens when AI stops being a novelty and becomes part of a serious creative workflow. Janet breaks down how she uses custom GPTs for marketing as brainstorming partners and how synthetic personas can help teams validate campaigns faster, sometimes in a single day instead of waiting weeks for traditional research cycles. Our topics today include hands-on AI training, multi-model workflows (ChatGPT, Gemini, Claude, Copilot), and why AI fear often comes down to power and control. 📧💌📧 Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠ beginnersguide.nl ⁠⁠⁠⁠ 📧💌📧 About the Host: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com 🎯 What you will learn: How synthetic personas in market research and synthetic customers can accelerate concept testing How custom GPTs for marketing can unlock better creative options How to choose between tools like…

People in this episode

Host: Dietmar Fischer

Guest: Janet Barker-Evans

Topics covered

• AI in creative workflow
• synthetic personas
• custom GPTs for marketing
• rapid concept testing
• AI training
• multi-model workflows

Keywords

• AI
• synthetic personas
• custom GPTs
• marketing
• creative workflow
• concept testing
• ChatGPT
• Gemini
• Claude
• Copilot

Mentioned in this episode

Organizations: argoberlin.com, beginnersguide.nl

Products: ChatGPT, Gemini, Claude, Copilot

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