Episode 307: Want More Sales Meetings and Demos? Try Pre-Conversion Events
About this episode
Ben discusses how pre-conversion events can enhance sales meetings and demos for HR consultancies and tech firms.
In this episode, Ben explains how “pre-conversion events” can help HR consultancies and HR tech firms win more business. Instead of relying only on surface-level marketing like posts, emails, and outreach, he shares ways to create deeper, more engaging experiences that warm prospects up before the sales call. You’ll hear practical examples such as workshops, roundtables, bootcamps, partner webinars, mini-courses, customer panels, and case study sessions. Ben also explains why these approaches can lead to more sales conversations, easier demos, and higher conversion rates. If your pipeline feels slow, or sales calls feel like too much hard work, this episode offers a smarter way to build trust before the meeting even starts. While you're here... Remember to grab your free ticket for the People Business Growth Summit! It's a one-day online summit on marketing and growing people-focused services and HR tech businesses. Tuesday, 28 April 2026Online eventFree tickets available: https://summit.getmorehrclients.com The People Business Growth Summit brings together founders and operators from HR consultancies and HR technology companies to share the real decisions that helped their…
More episodes of A Better HR Business
- Episode 310: From Corporate HR Leader To Independent Compensation Consultant - with Scott Trumpolt
- Episode 308: Turn Your Expertise Into Income-Producing Assets - with Conor Lynch
- Episode 306: Growing An International Job Search Engine – with Yevhen Onatsko from Jooble
- Episode 305: Announcing The People Business Growth Summit!
- Episode 304: Growing An HR Consultancy for Small Businesses & Startups - with Val Esway
- Episode 303: Growing A Soft Skills Assessment Platform For High-Volume Hiring – with Stephane Rivard from HiringBranch
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