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On the show
From 11 epsHosts
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Episode 313: Growing A Geofencing & AI Recruitment Technology Company (For Easier Hiring) – crooton
Jun 23, 2026
23m 21s
Episode 312: Growing A Support Platform For Independent Contractors - with Mike Minett, Founder of PORTABL
Jun 19, 2026
23m 39s
Episode 311: Growing An Employee Financial Wellness Business - with Joelle Vail from BrightPlan
Jun 4, 2026
22m 19s
Episode 310: From Corporate HR Leader To Independent Compensation Consultant - with Scott Trumpolt
May 12, 2026
36m 48s
Episode 309: Growing A Visual Storytelling and Training Company - with Si Beales from Sidedoor Studio
Apr 30, 2026
17m 11s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 | Episode 313: Growing A Geofencing & AI Recruitment Technology Company (For Easier Hiring) – crooton | In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guests, Stephen Anderson (CEO) and Marc Harrison (Account Director) discuss how crooton is transforming recruitment marketing with hyper-targeted, data-driven strategies. crooton is a recruitment marketing business specialising in location-based recruitment marketing powered by its proprietary, highly targeted technology. The company helps employers promote job vacancies directly to the right people in the right locations at the right time, rather than relying on candidates actively searching for roles. This approach enables organisations to reach both active and passive candidates, improving the quality of applications while often reducing cost compared with traditional recruitment agencies. By combining AI-driven insights with human expertise (“AI + HI”), crooton uses data to inform targeting while its recruitment specialists refine campaigns for maximum effectiveness. The team—made up of recruiters, data experts, developers, and digital marketers—designs and delivers tailored campaigns that improve ROI, strengthen employer brand visibility, and attract candidates who are more likely to stay longer and perform well. Founded in 2019 by Stephen Anderson, crooton was created to challenge traditional recruitment models and deliver better outcomes for employers in terms of cost and candidate quality. During the Covid-19 pandemic, the business supported large-scale NHS recruitment campaigns, which helped establish its reputation for high-impact, location-based hiring solutions across healthcare and other high-volume sectors. Today, crooton works with SMEs, global brands, and non-profit organisations to deliver strategic recruitment and digital marketing campaigns worldwide. Its technology and approach have also expanded into broader marketing services, enabling clients to run highly targeted, location-driven campaigns that connect them with the right audiences at scale. You’ll hear practical strategies for finding consulting clients, marketing for HR & workplace consultants, and using AI in consulting. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. What You’ll Learn in This Episode: How hyper-targeted geofencing campaigns help win large recruitment projects The emerging challenges (and solutions) with AI-driven application volumes in recruitment Why crooton’s real-time tools and bespoke approach drive better ROI for recruitment clients Episode highlights: What crooton is and how it helps employers attract talent using geofencing and hyper-targeted campaigns. Why targeted local advertising is more effective than mass-market strategies for specific hiring needs. Sectors and role types where crooton’s approach is most impactful (healthcare, logistics, retail, hospitality). The shift towards hyper-targeting and how it reduces wasted ad spend. How advances in AI have created new challenges with high application volumes—and how crooton’s Crucial tool addresses this. Ways to identify and focus on quality applicants rather than just volume, and the importance of real-time campaign optimisation. The development and benefits of Atlas, a tool for visualising and planning recruitment campaigns collaboratively with clients. The role of face-to-face events, partnerships, and content marketing in crooton’s growth strategy. Why effective recruitment increasingly relies on a balance of AI technology and human judgement. How Crooton Markets and Grows Their Business Using their own geofencing technology to target decision-makers at trade shows and industry events. Running digital billboard campaigns around key event venues to ensure visibility to relevant audiences. Attending and networking at recruitment events, conferences, and think tanks to directly engage potential clients. Building | 23m 21s | ||||||
| 6/19/26 | Episode 312: Growing A Support Platform For Independent Contractors - with Mike Minett, Founder of PORTABL | In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Mike Minett, Founder of PORTABL, an innovative platform reimagining financial, health, and wellbeing services for today’s independent workforce, to discuss how freelancers and gig workers can finally access the support once reserved for full-time employees. Mike Minett is the Founder and Chief Growth Officer at PORTABL, a platform helping businesses manage and support the global independent workforce. He is focused on enabling organisations that rely on freelancers, contractors, and contingent workers to better retain, engage, and protect their flexible talent through modern benefits and workforce infrastructure. Alongside PORTABL, Mike is a growth advisor to a range of businesses and passion projects. He also works on building access to global AI, software, and tech talent, including developing pathways for distributed freelance talent in emerging markets such as Ghana, aligned to global time zones for remote delivery. PORTABL is a SaaS platform and orchestration layer for the flexible workforce, designed to close the gap between traditional employees and independent workers. While permanent employees typically receive structured benefits such as health cover, pensions, and wellbeing support, freelancers and contractors often do not. PORTABL addresses this by providing access to health, insurance, financial wellbeing, and savings products, alongside tools that help businesses improve retention, engagement, and compliance across their contingent workforce. Recognised by organisations including Zurich Innovation, the MetLife Techstars Digital Accelerator, and Plug and Play, PORTABL is building a new category in the future of work. It is founded by a team with deep experience across freelancing, insurance, employee benefits, fintech, and B2B platforms, and is built by independent workers for independent workers to help them connect, stay protected, and thrive. You’ll hear practical strategies for starting an HR consulting business, finding consulting clients, and business growth strategies for consultants. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. What You’ll Learn in This Episode: Lessons from moving out of corporate and launching an HR-related business. The unique challenges and opportunities of supporting freelancers, gig workers, and consultants. How to validate new consulting and HR tech ideas with real market feedback. Episode highlights: Mike’s background in investment banking, his transition to entrepreneurship, and writing his book, “Follow Me Out the Door”. The problems faced by freelancers and the inspiration behind founding PORTABL. How PORTABL delivers employee-style benefits to independent workers, and how the model works. The bulk buying/group buying power of the platform and how it benefits users. Validation of the business concept through over a thousand one-to-one conversations with freelancers. Challenges of building a marketplace for diverse types of independent workers. The business model: B2B2C (working through coworking spaces, associations, etc.). Marketing and growth: targeting both organizations and end users, go-to-market strategies, and the challenge of telling the story to multiple audiences. Attracting investment: The story of connecting with investors and how AI-powered networking led to a partnership with Alligator, a leading HR tech investor. Advice for other HR tech founders: the importance of resilience, community, and persistence. The significance of community for independent workers and how to find support networks. Marketing and Business Growth: Mike explains that PORTABL’s business model is B2B2C, meaning it reaches freelancers via organizations such as coworking spaces, business teams, or industry associations. Marketing | 23m 39s | ||||||
| 6/4/26 | Episode 311: Growing An Employee Financial Wellness Business - with Joelle Vail from BrightPlan✨ | employee financial wellnessHR solutions+3 | Joelle Vail | BrightPlanCapital Factory+2 | — | financial wellnessemployee benefits+4 | — | 22m 19s | |
| 5/12/26 | Episode 310: From Corporate HR Leader To Independent Compensation Consultant - with Scott Trumpolt✨ | compensation strategypay transparency+3 | Scott Trompolt | Trompolt Compensation Design SolutionsThe Defragmented Consultant | — | compensationconsulting+4 | — | 36m 48s | |
| 4/30/26 | Episode 309: Growing A Visual Storytelling and Training Company - with Si Beales from Sidedoor Studio✨ | visual storytellinghabit-based learning+4 | Si Beales | Sidedoor StudioLeeds School of Art & Design+6 | — | HR clientsvisual storytelling+5 | — | 17m 11s | |
| 4/20/26 | Episode 308: Turn Your Expertise Into Income-Producing Assets - with Conor Lynch✨ | career developmentdigital assets+4 | Conor Lynch | GuinnessCoca-Cola+2 | Ireland | HR professionalsdigital innovator+4 | — | 20m 21s | |
| 4/13/26 | Episode 307: Want More Sales Meetings and Demos? Try Pre-Conversion Events✨ | sales meetingspre-conversion events+3 | — | HR consultanciesHR tech firms | — | salespre-conversion events+3 | — | 10m 17s | |
| 3/26/26 | Episode 306: Growing An International Job Search Engine – with Yevhen Onatsko from Jooble✨ | job searchHR tech+4 | Yevhen Onatsko | Jooble | US | job platformsapplicants+5 | — | 18m 52s | |
| 3/13/26 |  Episode 305: Announcing The People Business Growth Summit!✨ | HR business growthmarketing strategies+4 | — | HR consultanciesHR technology companies+2 | — | People Business Growth SummitHR consultancies+6 | — | 13m 54s | |
| 2/24/26 | Episode 304: Growing An HR Consultancy for Small Businesses & Startups - with Val Esway✨ | HR consultancysmall businesses+4 | Val Esway | Work with Val | USCanada | HR consultancysmall businesses+5 | — | 18m 44s | |
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| 2/16/26 | Episode 303: Growing A Soft Skills Assessment Platform For High-Volume Hiring – with Stephane Rivard from HiringBranch✨ | soft skills assessmenthigh-volume hiring+4 | Stephane Rivard | HiringBranch | Montreal | soft skillsrecruitment+5 | — | 15m 06s | |
| 2/5/26 | Episode 302: Growing A Remote Candidate Sourcing & Assessment Platform - Flatworld✨ | remote hiringcandidate sourcing+3 | Isidora Mayer | FlatWorld | — | remote rolesAI-generated applications+3 | — | 23m 48s | |
| 1/20/26 | Episode 301: Growing An Employee Lifestyle Benefits Platform - Fringe✨ | employee benefitspersonalized perks+4 | Jordan Peace | Fringe | — | employee lifestyle benefitsFringe+5 | — | 25m 05s | |
| 1/6/26 | Episode 300: The Return of Disrupt Dublin – Big Ideas, Fast Talks, and Real Conversations About Work (with Bill Banham) | After a long break, Disrupt Dublin is returning on Thursday, 26 February 2026, bringing fast talks, sharp thinking, and real conversations about the future of work in Ireland. In this episode, I’m joined by my event co-host Bill Banham, Editor of HR Gazette, host of the HRchat Podcast, and one of the long-standing forces behind Disrupt events across the UK, Ireland, the US, and Canada. We talk about why now is the right time to relaunch Disrupt Dublin, what makes the format different from traditional HR conferences, and what attendees can expect on the night. Discrupt Dublin: https://www.eventbrite.ie/e/disrupt-dublin-returns-tickets-1976595846385?aff=bg What Is Disrupt? Disrupt was founded in 2013 in Cincinnati and has since run events in more than 170 cities worldwide. Its format is simple and demanding: Five-minute talks Twenty slides Slides auto-advance every 15 seconds Speakers have no room to waffle. They must be clear, direct, and honest. The result is high-energy talks that get straight to the point and often say the things people are already thinking but rarely hear on stage. Bill explains how this format changes the dynamic for both speakers and audiences, creating a sense of shared risk, focus, and connection. The aim is not polished perfection, but useful ideas that spark new thinking. Why Disrupt Dublin Matters This will be the first Disrupt event in Dublin since before the pandemic, and the relaunch is designed to feel social, open, and practical. Rather than a full-day conference, Disrupt Dublin is an evening event with time built in for proper conversations. Talks are recorded and added to the global Disrupt library, which now hosts thousands of short presentations from around the world. Topics on the night will span leadership, culture, talent, technology, learning, wellbeing, and how work is really changing in 2026 and beyond. Tickets here: https://www.eventbrite.ie/e/disrupt-dublin-returns-tickets-1976595846385?aff=bg. Event Details DateThursday, 26 February 2026 Time5:00 pm to 8:30 pm GMT LocationPersonio DublinGeorges Quay House, 43 Townsend Street, Dublin 2 Agenda 5:00 – 6:00 Registration and networkingDrinks, canapés, and first conversations 6:00 – 6:15 Welcome and opening remarks 6:15 – 7:00 Lightning Talks – Round One 7:00 – 7:15 Break 7:15 – 8:00 Lightning Talks – Round Two 8:00 – 8:30 Wrap-up and final networking Speakers Include Kelsey Cates, Global Head of Learning Experiences, Google Elizabeth Buckley, HR Director, Forvis Mazars John Kennedy FCIPD, Head of HR Organisational Development, Iarnród Éireann and Vice Chair, CIPD Ireland National Committee Dr. Mary Collins, Chartered Psychologist, Royal College of Surgeons in Ireland Simon Peter Haigh, Founder and CEO, GCM Growth Group Ivan Stojanovic, Co-founder, Taladria Bill Banham, Editor, HR Gazette More speakers and partners will be announced closer to the event. Who It’s For Disrupt Dublin is designed for in-house HR and Talent professionals, people leaders, founders, researchers, and workplace innovators. Capacity is limited, and priority will be given to practitioners and guests of partners and speakers. How to Attend Places are limited. Registration does not guarantee entry, and tickets may be refunded if the event is full or attendee criteria are not met. Tickets here: https://www.eventbrite.ie/e/disrupt-dublin-returns-tickets-1976595846385?aff=bg. If you are looking for a short, high-energy event that challenges standard thinking and brings together people who are actively shaping work in Ireland, this is one to put in the diary. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out | 17m 54s | ||||||
| 12/5/25 | Episode 299: A Clear Sales Plan for HR Tech and HR Consultancies | Whether you run an HR software company or an HR consultancy, one thing is always true: big annual revenue targets only work when you turn them into simple weekly actions that actually bring in demos, sales calls, consulting calls, and new clients. In Episode 299 of the A Better HR Business podcast, Ben outlines a clearer, calmer way to think about sales planning for the year ahead. The ideas apply equally to software founders and consulting firms. (Full show notes and resources list here: https://getmorehrclients.com/blog/a-clear-sales-plan-for-hr-tech-and-hr-consultancies/). Here is a taste of what is covered... Start with one numberThere is one surprisingly simple number that reveals exactly how many demos or consulting calls you need each week. Most HR businesses never calculate it. Once you do, planning becomes far easier. Work backwards from the goalInstead of trying to be everywhere, there is a cleaner way to map your activity. Ben explains how to reverse-engineer your pipeline so your marketing and sales efforts work together rather than in bursts. Get really good at two or three growth activitiesMore channels do not always mean more clients. Ben shares why most HR tech firms and HR consultancies see better results when they master a couple of activities deeply while using the others to support the core engine. Add small moments of wow to your client experienceA few thoughtful improvements in onboarding or delivery can increase conversions, retention, and referrals. Ben recommends a book that will reshape how you think about client experience. Lead nurturing is the silent deal-makerYou may have heard the old idea of seven touchpoints. Ben explains why that is outdated and why B2B HR often requires many more interactions before someone is ready to talk. He also covers why so many deals are lost long before the sales call or demo. How HR Growth Engine fits into the pictureIf you struggle to follow up consistently, keep leads warm, or manage all your touchpoints across different platforms, Ben gives a short overview of how HR Growth Engine helps HR firms stay in front of their audience with less manual effort. Stories from inside the HR industrySome firms grew with low-cost ads. Others filled webinars with ideal prospects. Others grew simply by improving their follow-up. Ben shares the common thread behind all these wins. Listen nowIf you want a straightforward, practical approach to planning your HR business growth for the year, this episode will help you simplify the process. Listen to Episode 299 of A Better HR Business. If you want help building a simple, consistent growth system for your HR business or want to explore HR Growth Engine, visit Get More HR Clients or go straight to www.getmorehrclients.com/hr-growth-engine. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency Get the powerful marketing platform -HR Growth Engine™. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com. | 8m 58s | ||||||
| 12/1/25 | Episode 298: How To Improve Profits With Operational Efficiency - with Ben Hansen | Struggling with low profitability? Here’s the truth most business owners don’t want to hear: it’s rarely about selling more. It’s about tightening operations, focusing on the right clients, and removing the stress that drains your team and your bottom line. Not every customer is a good fit - and that’s okay. When you intentionally serve your most profitable and appreciative clients, your culture shifts from burnout and resentment to excellence and energy. Choose wisely whom you serve. In my latest episode of A Better HR Business, I sit down with Ben Hansen, CEO and Founder of Profit Doctor, to talk about how HR-related companies - and the entrepreneurs leading them - can double their profitability, regain control, and build the kind of business they originally dreamed of running. Ben knows the journey firsthand. He built an 8-figure consulting firm with 100 team members in just eight years, earning a spot on the Inc. Magazine fastest-growing companies list five years in a row. Today, he helps companies in the $5–50M range build healthier, stronger businesses. In this episode, Ben talks about: Why Not Every Client Is Worth Keeping: Some clients drain more than they contribute. Identifying and exiting these “profit killers” frees up resources for higher-value relationships. Growth ≠ Profitability: More sales don’t automatically mean more profit. Sometimes the biggest gains come from tightening processes and prioritizing profitability - even for just a few focused months. Listen to Your Frontline Teams: Your staff often knows which clients, products, or workflows are hurting the business. When you involve them, you gain insights and boost engagement. If you’re ready to reclaim the dream of entrepreneurship, it’s time to optimize - not just grow for growth’s sake. Website: www.profitdoctor.com LinkedIn: www.www.linkedin.com/in/benhansen About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com. | 30m 51s | ||||||
| 11/13/25 | Episode 297: The Neuroscience Behind Achieving & Sustaining Peak Performance In Business - with Dr. Eugene K. Choi | Success in business isn’t just about working harder. Dr. Eugene K. Choi highlights the importance of recognizing when we’re stuck in survival mode and intentionally shifting to the executive state, where creativity, empathy, and better decisions thrive. Many of us spend about 70% of our adult lives in a stress-driven survival state. Imagine the impact if leaders could operate from the executive state more often. It starts with self-awareness. Fight, flight, and freeze responses often appear subtly - as overworking, avoidance, or busywork - quietly holding leaders and teams back. In the latest episode of A Better HR Business, I speak with Dr. Eugene K. Choi, PharmD, BCPS, a neuroscience-based leadership coach, about how leaders can rewire their minds to access their best thinking and potential. We’ve talked about: Why most leaders unknowingly operate in a survival state and how it limits productivity. How emotional triggers sabotage decision-making and team culture. Practical neuroscience techniques - meditation, exercise, emotion-labeling—to rewire your brain and shift your mindset. P.I.E. Theory of Success: Performance, Image, and Exposure - and why the right order matters. The power of storytelling, emotional resonance, and authenticity in leadership and marketing. Strategies for breaking free from self-sabotage and building impactful habits. If you’re ready to go beyond “working harder” and lead from the executive state, this episode is full of actionable tools for high-stress business environments. Website: wwwneurohackingschool.com LinkedIn: www.linkedin.com/in/eugenekchoi About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com. | 49m 26s | ||||||
| 10/28/25 | Episode 296: Geraldine Butler-Wright On The Future of HR & On Harnessing Technology In Scaling Your HR Business | I recently had the pleasure of speaking with Geraldine Butler-Wright, Founder and Chief People Officer of RorCas and about scaling tech companies. Geraldine is also the host of the excellent "People and Pioneers" podcast, where she explores the human side of innovation and success. Here are other topics from our conversation: The Real Reputation of HR: HR shouldn’t be a cost center stuck pushing paperwork. Tie your people practices to business impact. Ask: How does this initiative move the needle and help us win? Move beyond red tape and become a true strategic partner. Intentionality & Company Culture: Great culture starts with intentionality. Don’t get lost in HR noise - focus on what really helps your business grow and brings people together with purpose, not just policies. Technology & High-Talent Teams: Small, high-talent teams powered by AI are the future. Automate admin, and double down on the moments only humans can deliver - quality service, empathy, and growth. Action & Iteration: Don’t aim for perfect. Launch your podcast or idea, even if it’s rough. Start with trusted people, keep learning, and let your work evolve. Action leads to clarity and confidence. Resilience & Entrepreneurship: Building a business is tough - don’t let setbacks stop you. Give yourself time to process, then move forward. Progress is about grit, focus, and staying ready to learn and adapt. Geraldine’s insights are a must-read for anyone looking to make HR a driver of business growth rather than just a function. Website: www.rorcas.com LinkedIn: www.linkedin.com/in/headofpeoplegbutlerwright/ About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com. | 26m 38s | ||||||
| 10/13/25 | Episode 295: How Clearwater HR Consulting Helps Small Business Owners - with Sarah Chang | A strong HR foundation in small business isn’t just about compliance - it’s about retention. When employees feel valued throughout their journey, your business and culture grow. Too often, small businesses hand HR to office managers, leaving critical practices to chance. Real expertise ensures a positive, compliant, and trust-filled workplace. Handled well, tricky situations are de-escalated, protecting both team culture and your reputation. I recently spoke with Sarah Chang, CEO of Clearwater HR Consulting, a firm helping small businesses across the US navigate the complexities of HR. Here are some of the topics from our conversation: ✅ Clearwater HR’s services, team, and focus on small businesses.✅ Common HR challenges, from infrastructure to employee relations.✅ Mistakes owners make handling HR in-house and value of guidance.✅ The evolving HR landscape: social media, awareness, and legal issues.✅ Building a successful HR consulting business and aligning HR with goals.✅ Advice for improving workplace culture, retention, and growth.✅ And much more. Most small business owners want to build great teams and cultures - they just need the right support. By partnering with proven HR experts like Sarah Chang and Clearwater HR Consulting, they can minimize risk while unlocking the real benefits of a healthy workplace. Website: www.clearwaterhrconsulting.com LinkedIn: www.linkedin.com/in/sarah-chang-77825411 About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast | 23m 06s | ||||||
| 10/2/25 | Episode 294: How To Grow An AI-Powered 2-Minute Microlearning Company – with Matteo Penzo from Zick Learn | Traditional e-learning isn't working. With only 5–15% completion rates industry-wide, most employees are stuck in “click & sleep” trainings that don’t stick. That’s why I was so keen to sit down with Matteo Penzo, Co-Founder & CEO of Zick Learn, to talk about how his company is flipping the script on corporate learning. Zick Learn’s AI-powered platform transforms training into 2-minute micro lessons delivered right where people already work: Slack, WhatsApp, Teams. The results? On average, clients save 10 hours per employee every month - a massive boost in both productivity and engagement. Here are other topics from our conversation: ✅ How Zick Learn uses AI and UC Berkeley research to create effective microlearning. ✅ The challenges with traditional e-learning completion rates. ✅ How employers can convert existing training materials into micro-lessons. ✅ Zick Learn’s ideal clients and its land-and-expand business model, including its main marketing method. ✅ How the team measures, tracks, and optimizes sales efforts using data. ✅ How Zick Learn tailors product demos to prospects' needs and closes deals without relying on discounts. ✅ Matteo’s general growth advice for workplace/HR consulting and HR tech businesses. “Curiosity is the number one success in cold calling,” says Matteo. If your organisation is stuck in a training rut - or if you’re building your own HR tech business - his insights, both technological and strategic, are well worth heeding. Full show notes here. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: https://www.zicklearn.com/en LinkedIn: https://www.linkedin.com/in/matteopenzo/ About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com. | 38m 43s | ||||||
| 9/24/25 | Episode 293 - Growing A Leadership Development Business - with Ed Brzychcy from Lead From The Front | High-growth organizations succeed when their culture grows alongside their leaders. There’s no universal playbook for scaling - what works is authentic, people-driven leadership that empowers others, strengthens relationships, and creates space for growth from the inside out. When companies plateau, it’s often a signal to grow internally. Defining roles, streamlining communication, and empowering leaders are the keys to getting unstuck. The real turning point comes when organizations focus on building leaders, not just managing teams. For many founders, the hardest part is letting go - allowing others to step up, take ownership, and make decisions. That’s exactly what my next guest on the A Better HR Business podcast helps organizations achieve. In the latest episode, I spoke with Ed Brzychcy, Founder and President of Lead from the Front, about the challenges organizations face as they scale and the transition leaders must make to guide their teams through change. Key topics from our conversation: ✅ Moving past growth plateaus by redefining internal structures.✅ How Ed blends coaching and consulting with executive teams.✅ Lessons from military leadership that translate to business.✅ Insights from Ed’s HR “roadshow” and leadership interviews.✅ Building and sustaining referral-based business growth.✅ Why consistent networking fuels long-term opportunities.✅ And much more! Listen in for a grounded conversation on leadership, organizational transformation, and how persistence and people skills form the backbone of a successful HR business. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: www.leadfromthefront.net LinkedIn: https://www.linkedin.com/in/ebrzychcy/ About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com. | 16m 11s | ||||||
| 9/11/25 | Episode 292 – Powerful New Business Management Software Made Especially for HR Consultants | In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Dominic Le Fort, explore how to run a profitable HR consulting business with powerful new software made for HR consultants. Dominic Le Fort is Co-Founder & CEO of Shrlock, a business management software purpose-built for HR consultants. Ben and Dominic discuss the unique challenges HR consultants face, from multi-state compliance and time tracking to managing client relationships and scaling a consulting business. You’ll hear practical strategies for running a workplace consulting business, leveraging business growth strategies for consultants, and using technology to attract more high-value HR consulting clients. Whether you work in the generalist HR space, workplace consulting, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. Special Offer: Enter this code to get 15% off an annual plan at Shrlock: GMHC15 Visit Shrlock. What You’ll Learn in This Episode: How to streamline your HR consulting business with client management and compliance tools. Niche insights on solving regulatory and employee-facing challenges unique to HR consulting. How to increase profits, improve organization, and free up time for business growth. Episode highlights: The unique challenges HR consultants face and how Shrlock helps address them (00:44). Managing multi-state compliance and tracking changing employment laws (01:28). How Shrlock streamlines time tracking, billing, and creates accurate invoices (03:52). Improving client management, prospect follow-up, and task organization within Sherlock (06:19). Using compliance alerts for proactive client outreach and marketing (06:49). Real-life strategies for growing an HR consulting practice, including the power of compliance newsletters (09:01). Shrlock’s evolving features: from solo consultants to collaborative teams (13:38). The financial, operational, and referral benefits of adopting an integrated platform (15:03). How to try Shrlock, from interactive demos to straightforward onboarding (15:31). Special Offer: Enter this code to get 15% off an annual plan at Shrlock: GMHC15 Visit Shrlock. Whether you’re an established HR consultant or just starting your practice, this episode offers valuable insights into streamlining your business and staying ahead in a complex regulatory environment. Resources & Links Mentioned: SPECIAL OFFER: Enter this code to get 15% off an annual plan at Shrlock: GMHC15 Shrlock website: www.shrlock.com Dominic’s LinkedIn: www.linkedin.com/in/dominiclefort You can also watch a video version and read the notes for this episode here: www.getmorehrclients.com/podcast About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com. | 19m 20s | ||||||
| 8/26/25 | Episode 291 - 10 Reasons Your HR Consulting, Workplace, or HR Software Business Should Start a B2B Podcast | In this episode, we explore 10 reasons your HR consulting, workplace, or HR software business should start a podcast. You’ll hear practical strategies for HR consultants, workplace consultants, L&D and OD experts, recruitment firms, and HR software founders who want to attract clients, win contracts, and stand out in a competitive market. Whether you run a consulting practice or a tech platform, podcasting can help you build authority, connect with decision makers, and create a consistent stream of new opportunities. FYI – For us, the Human Resources industry includes Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc. ✅ Why podcasting helps you attract consulting and HR software clients faster than traditional marketing ✅ How a podcast builds authority and trust in your niche (HR, workplace, or software) ✅ 10 practical, proven reasons podcasting is a powerful growth tool for your business You can also watch a video version and read the notes for this episode here: www.getmorehrclients.com/podcast 👉 Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com. | 8m 25s | ||||||
| 8/11/25 | Episode 290 - How To Create and Use Press Releases To Grow Your Business - with Mickie Kennedy | Most small business press releases flop because they focus on announcements like “New logo!” or “New website!” Journalists want stories - real, human stories that connect. Your small size is a strength. Journalists love discovering authentic journeys. Instead of just announcing services, share client success stories with meaningful data and genuine quotes. Transformations beat feature lists every time. Before your next press release, ask: what’s truly new or inspiring about your business? That’s the hook that gets noticed. When your story matters, your PR will too. eReleases is a leader in affordable press release writing and distribution services. Founded by Mickie Kennedy in 1998, the company was built on the belief that publicity shouldn’t be limited to big businesses. Since then, eReleases has helped more than 10,000 companies gain media exposure. Mickie Kennedy, Founder of eReleases, joined me on the podcast, A Better HR Business, to talk about: ✅ Key differences in press releases for large vs. small businesses in HR.✅ Why storytelling resonates with journalists and audiences.✅ Ways HR and consulting firms can make dry topics newsworthy.✅ How small businesses can use their size as a PR strength.✅ Using case studies and results to boost media pickup.✅ Tips for format, submission, images, and AI tools.✅ How press releases affect PR visibility and SEO.✅ Typical success rates and keeping expectations realistic.✅ Planning an annual press release strategy and key milestones.✅ And much more. Website: www.ereleases.com LinkedIn: www.linkedin.com/in/publicity For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast You can find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Please share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more. | 31m 18s | ||||||
| 7/7/25 | Episode 289 - The Complexities And Opportunities Of Having Four Generations In Today’s Workforce - with Meghan Grace | The workplace has never been more generationally diverse. From Baby Boomers to Gen Z, four generations are now working side by side (and virtually). But what does that really mean for your team or business? Generational researcher, consultant, speaker, and podcast host Meghan Grace says it comes down to “toggle leadership” - the ability to flex your leadership style, communication, and motivation strategies based on who you're working with. A big part of Meghan’s professional journey has centered around researching generations and founding the Institute for Generational Research and Education (IGRE) - a hub for training, insight, and thought leadership on generational dynamics. Meghan joined me on the Podcast: A Better HR Business, to talk about: Navigating the complexities of a four-generation workforce. Debunking generational myths that affect team dynamics. The value of customized generational training for organizations. Evolving work motivations and generational drivers. Tailoring communication for diverse generational preferences. Practicing “toggle leadership” to lead multigenerational teams. Maintaining authenticity in business and marketing. Embracing portfolio careers for flexibility and growth. And much more. In our conversation, Meghan shared practical tips for HR consultants, managers, and leaders on working with multigenerational teams, connecting with different age groups through authentic marketing, and using generational insights to improve business results. Website: www.institute4gens.org and www.meghanmgrace.com LinkedIn: www.linkedin.com/in/meghanmgrace For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more. | 22m 44s | ||||||
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