Episode 309: Growing A Visual Storytelling and Training Company - with Si Beales from Sidedoor Studio

About this episode

Si Beales discusses how to attract HR clients through visual storytelling and habit-based learning.

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Si Beales, Founder/Learning Director at Sidedoor Studio talk about how to attract HR clients with visual storytelling and habit-based learning. Si Beales is a trainer, speaker, and academic at Leeds School of Art & Design and Leeds Beckett University. He’s also the founder of Sidedoor Studio. He works with businesses, students, and creative teams to build practical human skills—like thinking, collaboration, and curiosity—and turn them into habits that actually stick. Through Sidedoor Studio, he creates learning experiences using video, workshops, and events, helping organisations make their training more engaging and useful. His focus is simple: make learning clearer, more relevant, and easier to apply in the real world. Si has worked with organisations including Nike, Carlsberg, Boots, E.ON, and Central Saint Martins. With a background across industry and academia, he brings a practical, straightforward approach—focused on ideas people can actually use. You’ll hear practical strategies for marketing for HR consultants, using storytelling to stand out as a consultant, and…

People in this episode

Host: Ben

Guest: Si Beales

Topics covered

• visual storytelling
• habit-based learning
• HR marketing
• training experiences
• client attraction
• consultant strategies

Keywords

• HR clients
• visual storytelling
• training
• learning experiences
• marketing strategies
• consultants
• engagement

Mentioned in this episode

Organizations: Sidedoor Studio, Leeds School of Art & Design, Leeds Beckett University, Nike, Carlsberg, Boots, E.ON, Central Saint Martins

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