What is wrong with the pizza market?

What is wrong with the pizza market?

From A Deeper Dive by Restaurant Business Magazine

May 20, 2026 · 31 min

About this episode

This episode discusses the struggles of fast-food pizza chains and the factors contributing to their sales decline.

Why are fast-food pizza chains struggling? This week’s episode of the Restaurant Business podcast A Deeper Dive features Robert Byrne, senior director of consumer research with Technomic. Byrne and I spend the entire time discussing the state of the pizza market. Fast-food pizza chain sales declined last year, and fast-casual pizza chain sales declined even further. We look at the factors behind that decline, including the growing competition from third-party delivery, pressure on lower-income consumers and other factors. We also discuss where pizza customers are visiting instead. We’re talking pizza on A Deeper Dive so please check it out.

People in this episode

Host: Restaurant Business Magazine

Guest: Robert Byrne

Topics covered

  • pizza market
  • fast-food chains
  • consumer research
  • sales decline
  • third-party delivery
  • fast-casual pizza

Keywords

  • pizza market
  • fast-food pizza
  • sales decline
  • consumer research
  • third-party delivery
  • fast-casual pizza

Mentioned in this episode

Organizations: Technomic, Restaurant Business, A Deeper Dive

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