Why consumers don’t think their restaurant visits are worth it

Why consumers don’t think their restaurant visits are worth it

From A Deeper Dive by Restaurant Business Magazine

April 8, 2026 · 35 min

About this episode

Lisa Miller discusses why consumers feel their restaurant visits are not worth it and the role of technology in this perception.

Most customers don’t think their last restaurant visit was worth it. That, at least, is according to Lisa Miller, a consumer insights and innovation strategist and author of The Business of Joy. She joins this week’s episode of the Restaurant Business podcast A Deeper Dive to discuss it. We talk about why consumers increasingly say they don’t think their restaurant visits are worth it. We also talk about the role technology may be playing with that, and what restaurants can do to fix it. This is a great conversation on an important topic in the restaurant business so please check it out. Read more from RB: https://www.restaurantbusinessonline.com/ Subscribe to our newsletters: https://www.restaurantbusinessonline.com/newsletters Want more from Jonathan Maze? https://www.tiktok.com/@jonathandmaze?is_from_webapp=1&sender_device=pc https://www.restaurantbusinessonline.com/article/week-restaurants

People in this episode

Host: Jonathan Maze

Guest: Lisa Miller

Topics covered

  • consumer insights
  • restaurant value
  • technology impact
  • restaurant business
  • customer experience

Keywords

  • restaurant visits
  • consumer insights
  • value perception
  • technology
  • restaurant industry

Mentioned in this episode

Organizations: Restaurant Business Magazine

Books & works: The Business of Joy

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