How a Personal Pan Pizza Motivated a Generation to Read and Why It Still Matters
About this episode
Corey Alderdice reflects on how Pizza Hut’s Book It! program motivated a generation to read and its relevance today.
A free pizza for finishing a book may seem simple, but it was part of a larger effort to spark reading at a time when literacy was a growing national concern. Corey Alderdice, a national voice on talent and transformation, reflects on Pizza Hut’s Book It! program, blending personal memories with a deeper look at how novelty, joy, and clear incentives can motivate students—especially in an era where attention is increasingly shaped by screens. For additional thoughts from Corey, visit co...
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