About this episode

Jude Charles discusses insights from interviewing homeowners about their choices in interior designers and the factors influencing their decisions.

Today with Jude Charles: My guest today has interviewed over one hundred homeowners after they hired an interior designer, and he asks every single one of them the same two questions. Why did you choose this designer? And what would your life look like if you hadn't? Jude Charles is back on A Well-Designed Business for his fifth appearance, and this time we get into what he has learned after three years fully immersed in the interior design industry. He has produced more than twenty docuseries for interior designers, architects, and builders, and today he shares what homeowners actually say when the cameras are rolling and their designer isn't in the room. Spoiler, it is almost never about the portfolio. We talk about the two questions Jude asks every homeowner, the right client filter he uses in his own business, and why the most expensive investment most of your clients will ever make deserves more than a pretty picture. If you have ever wondered what is really winning you the project, this episode will change how you think about your own marketing. More About Jude Charles: For over 20 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced…

More episodes of A Well-Designed Business® | Interior Design Business Podcast

• 1211: Camia Brown: Keeping a Business Alive Through the Hardest Season of Your Life · July 21, 2026 · 1h 1m
• 1210: What Would Lu Do: The Discount Lie · July 17, 2026 · 49 min
• 1208: Kate Ahl: Your Designs Might Already Be on Pinterest, and You Don't Even Know It · July 10, 2026 · 1h 5m
• 1207: Arianne Bellizaire & Ben Johnston: The Talent Was Already There | Diversity Advocacy Alliance · July 7, 2026 · 1h 2m
• 1206: SPONSORED SHOW: Dezign Assist: Kylie Ponton, Corri English, The Hiring Answer for Solo or Scaled Firms · July 3, 2026 · 1h 20m
• 1205: BEST OF SHOW: Eric Ross: His Process for Selling Accessories and the Reveal Install · June 30, 2026 · 19 min

Explore listener stats, chart rankings, contacts and more on the A Well-Designed Business® | Interior Design Business Podcast podcast page.