How consumer deposits drive full relationship banking

About this episode

Marc Womack discusses strategies for banks to compete for consumer deposits in a high-yield environment.

In an environment with higher-yielding options, how can banks compete for effectively for deposits? On the latest episode of the ABA Banking Journal Podcast — presented by Nexcess — Marc Womack, who leads the U.S. consumer deposits franchise at TD Bank, discusses his approach to maximizing data, customizing deposit offerings, developing valuable product bundles and using both physical and digital touchpoints to meet consumer needs. "There is a lot of money in movement and people are looking to optimize yield, but they're balancing that with their overall financial goals and are not just making the exclusive decision to go with an institution just because they have the highest yield," Womack says. "That may be the only product or service that they actually offer that customer needs at that particular point in time, and they may have other needs that are broader than that one particular product or service."

People in this episode

Guest: Marc Womack

Topics covered

• consumer deposits
• relationship banking
• data utilization
• deposit offerings
• financial goals

Keywords

• consumer deposits
• banking
• financial goals
• data
• product bundles
• digital touchpoints

Sponsors

Nexcess

Mentioned in this episode

Organizations: TD Bank

More episodes of ABA Banking Journal Podcast

• Understanding bank regulators' guidance on illegal immigration · June 11, 2026 · 14 min
• Creating a feeling of welcome . . . for customers and new bankers · May 28, 2026 · 24 min
• How an Ohio banker talks with policymakers about stablecoin issues · May 6, 2026 · 15 min
• Tech transformation and AI to power bank growth · April 29, 2026 · 24 min
• ABA's ecosystem strategy to tackle fraud · April 22, 2026 · 11 min
• Capitalizing on opportunities to serve high-net-worth clients · April 9, 2026 · 18 min