Ep # 189: Why Post-Sales Messaging Matters More Than Launch Messaging ft. Fahad Aziz (Founder and CEO, PuppyDog)
About this episode
Fahad Aziz discusses the importance of post-sales messaging and product marketing in SaaS growth.
In this episode of Across The Funnel, Adil Saleh sits down with Fahad Aziz , Founder & CEO of PuppyDog , to explore why product marketing is becoming one of the most important functions in SaaS growth. Fahad shares lessons from building and exiting Caremerge, explains why customer discovery still matters even in the AI era, and breaks down how faster product releases are forcing teams to rethink onboarding, adoption, customer education, and expansion. The conversation also covers why post-sale customer journeys deserve the same rigor as buyer journeys, how relevant content can reduce churn and increase usage, and why investors now care more about distribution speed than product ideas alone.
More episodes of Across the Funnel
- Ep # 191: How A Non-Coder Replaced An Entire Product Team With One Agent ft. Mathias Biilmann (CEO, Netlify)
- Ep # 190: How to Catch a Bad-Fit Customer Before They Churn ft. Andrew Loomis (VP of Customer Success, Sisense)
- Ep # 188: The AI Metric Founders Should Stop Bragging About ft. Jeppe Schytte-Hansen (CEO & Co-Founder, Omnidocs)
- Ep # 187: 97% Trial-to-Paid, 21-Day Sales Cycles, and the New SaaS ROI Bar ft. Sara Wyman (CEO, Stackpack)
- Ep # 186: Why Land and Expand Breaks Without Post Sales Discipline ft. Paige Tyrell (Chief Growth Officer & Co-Founder, Prefixbox AI)
- Ep # 185: How Stronger Handoffs Create Better Retention Outcomes ft. Kelly McGuire (VP of Customer Success, Everstage)
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