Ep. 139: TV Measurement, CTV Growth, Political Advertising with AdImpact's Don Norton
About this episode
Don Norton discusses the evolution of TV measurement and the impact of CTV and political advertising trends.
Don Norton, General Manager of Data Solutions at AdImpact, joins AdTechGod to discuss his journey from DoubleClick and Google to AdImpact, the evolution of TV measurement, the rise of CTV, political advertising trends, AI's role in media intelligence, and why relationships still matter in an increasingly automated industry. Takeaways Don shares lessons from DoubleClick, Google, Infillion, and AdImpact. AdImpact is expanding beyond political advertising into cross-TV intelligence. CTV and broadcast measurement require larger datasets and ACR technology for accuracy. Political advertising in 2026 is expected to rival presidential election spending levels. Local CTV presents one of the biggest growth opportunities in television advertising. AI is improving data processing, automation, and predictive insights. Despite automation, trust and human relationships remain critical in media buying and selling. Chapters 00:00 Introduction to Don Norton and His Ad Tech Journey01:05 Starting at DoubleClick During the Early Internet Boom02:12 The Evolution from DoubleClick to Google04:00 Leaving Google and Joining Infillion05:31 Why Don Joined AdImpact06:06 AdImpact's Growth Strategy and…
More episodes of AdTechGod Pod
- Ep. 143: AI-Powered Content Automation, Creative Personalization with Andrew Swinand
- Ep. 142: Programmatic Was Just the Beginning with Adam Soroca
- Ep. 141: Why Mobile Advertising Is Still Undervalued with Liftoff’s Casie Jordan
- Ep. 140: Every Visitor Counts: Lori Tavoularis on AI, Agents, and Publisher Monetization
- Ep.138: Why Digital Out-of-Home Is Advertising's Most Undervalued Channel with Craig Benner Accretive
- BREAKING: Is Fox the New King of Connected TV? Breaking Down the Fox - Roku Deal
Explore listener stats, chart rankings, contacts and more on the AdTechGod Pod podcast page.