About this episode

Casie Jordan discusses the undervaluation of mobile advertising and shares insights on her career and the future of the industry.

Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile, joins AdTechGod to discuss Liftoff Mobile's IPO, the evolution of programmatic advertising, AI-powered creative optimization, the future of mobile app advertising, and why mobile remains the most undervalued advertising channel. Casie also shares her career journey, leadership lessons, and advice for women building careers in ad tech. Takeaways Liftoff Mobile's IPO marks a major milestone for the mobile advertising industry. AI is transforming mobile advertising through creative personalization and campaign optimization. Human creativity remains essential alongside generative AI. Mobile advertising continues to be one of the industry's most underpriced opportunities. Liftoff Mobile's unique DSP, SSP, and exchange ecosystem creates valuable data advantages. Transparency and direct publisher relationships are becoming increasingly important. Strong company culture and leadership played a key role in Casie's career growth. Preparation, confidence, and mentorship are critical for women succeeding in ad tech. Chapters00:00 Introduction: Meet Casie Jordan, SVP of Programmatic Exchange & Commercial…

More episodes of AdTechGod Pod

• Ep. 143: AI-Powered Content Automation, Creative Personalization with Andrew Swinand · July 21, 2026 · 29 min
• Ep. 142: Programmatic Was Just the Beginning with Adam Soroca · July 14, 2026 · 35 min
• Ep. 140: Every Visitor Counts: Lori Tavoularis on AI, Agents, and Publisher Monetization · June 30, 2026 · 27 min
• Ep. 139: TV Measurement, CTV Growth, Political Advertising with AdImpact's Don Norton · June 21, 2026 · 26 min
• Ep.138: Why Digital Out-of-Home Is Advertising's Most Undervalued Channel with Craig Benner Accretive · June 16, 2026 · 28 min
• BREAKING: Is Fox the New King of Connected TV? Breaking Down the Fox - Roku Deal · June 15, 2026 · 33 min

Explore listener stats, chart rankings, contacts and more on the AdTechGod Pod podcast page.