Convergence Corner: Dave Sarro on Strategy Changes & Modernization
From Advertising Specialty Institute by ASI
May 8, 2026 · 18 min
About this episode
Dave Sarro, CEO of PromoDirect, discusses the company's evolution from print catalogs to a modern digital distributor.
The CEO of PromoDirect discusses the company's growth from print catalogs to a full-service distributor for the digital age
People in this episode
Guest: Dave Sarro
Topics covered
- business strategy
- digital transformation
- company growth
- full-service distribution
- print to digital
Keywords
- PromoDirect
- CEO
- digital age
- print catalogs
- business growth
Mentioned in this episode
Organizations: PromoDirect
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