Bing Ads Vs Google Ads - Which got cheaper mortgage applications? Lead Gen Case Study

Bing Ads Vs Google Ads - Which got cheaper mortgage applications? Lead Gen Case Study

November 11, 2025 · 11 min · Episode 366

About this episode

This episode explores a six-week experiment comparing the effectiveness of Bing Ads and Google Ads for generating mortgage applications.

In the latest episode, we dive into a real-world, six-week experiment that pits Google Ads against Bing Ads (now Microsoft Advertising) for one of our mortgage broker clients targeting a niche audience: medical professionals.

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