Ad Yack: Season 5, Episode 8: Matt Borrelli

About this episode

In this episode, Matt Borrelli discusses his creative process and the impact of AI on the advertising industry.

On today’s episode of the podcast, I talk to someone I first crossed paths with back in 2005 at Kutztown University’s Annual Portfolio Review, right as this young, ambitious designer was about to graduate with his BFA in Communication Design. It was a random encounter… or so I thought. Fast forward 20 years, and one day, he reached out to me after reading one of my columns on creativity in Network Magazine … and a friendship was born. I’m talking about Mr. Matt Borrelli. But here’s the thing—Matt is no ordinary creative. He’s an award- winning copywriter, designer, and creative director who’s spent the better part of two decades working at advertising agencies in the Lehigh Valley. But more than that, Matt is someone who lives and breathes the craft of marketing. He’s a dreamer, a doer, and is always on the hunt for his next big idea. In this episode, we dive into the future of AI and how it’s shaking up the creative landscape, his creative process, and how he uses his insights and experience to help his clients drive results. Matt’s an inspiring guy, and he really understands the value that creative people bring to business. This episode is a rollercoaster of insights, and more…

People in this episode

Host: unknown

Guest: Matt Borrelli

Topics covered

• creativity
• marketing
• creative direction
• advertising
• design
• AI in creativity

Keywords

• creativity
• marketing
• advertising
• design
• AI
• copywriting
• creative direction

Mentioned in this episode

Organizations: American Advertising Federation of the Greater Lehigh Valley

Books & works: Network Magazine

Places: Lehigh Valley, Kutztown University

More episodes of AdYack

• Ad Yack: Season 6, Episode 7: Barbara Berger · May 23, 2026 · 1h 6m
• Ad Yack: Season 6, Episode 6: Mary Lengle · April 24, 2026 · 1h 11m
• Ad Yack: Season 6, Episode 5: Ben Levy · March 13, 2026 · 1h 3m
• Ad Yack: Season 6, Episode 4: Brandon C. Lay · January 26, 2026 · 1h 9m
• Ad Yack: Season 6, Episode 3: Abriella Milazzo · December 19, 2025 · 1h 5m
• Ad Yack: Season 6, Episode 2: Theron Cook · October 17, 2025 · 1h 3m