Ad Yack: Season 6, Episode 7: Barbara Berger

Ad Yack: Season 6, Episode 7: Barbara Berger

From AdYack by American Advertising Federation of the Greater Lehigh Valley

May 23, 2026 · 1h 6m · Season 6 · Episode 7

About this episode

The episode features an interview with Barbara Berger discussing decision making and self-trust.

Greetings AdYackers, In this latest episode, I sit down with Barbara Berger, author of Yes, No, Maybe , three little words that change everything. It was a powerful exploration of how we make decisions and, more importantly, how we learn to trust ourselves in that process. Barbara’s work centers around something deceptively simple: learning how to recognize a true yes , an honest no , and the often-overlooked maybe ; that in-between space where clarity hasn’t fully arrived yet. Her book invites us to slow down, tune in, and stop forcing answers before we’re ready. What’s so powerful about her approach is the way she brings it all back to something deeper, using simple language and a real sense of wonder to remind us that we already have what we’re looking for. That clarity, that connection, that inner knowing…it’s already there. And when we begin to trust that we not only see it in ourselves, but in others too. We talk about her work as a career and executive coach and how she helps people reconnect with their genuine selves, not the version shaped by expectation, but the one that feels true at the core. And this one got personal. Barbara helped me recreate my resume several…

People in this episode

Guest: Barbara Berger

Topics covered

  • decision making
  • self-trust
  • career coaching
  • personal growth
  • authenticity

Keywords

  • decision making
  • self-trust
  • career coaching
  • authenticity
  • personal growth

Mentioned in this episode

Books & works: Yes, No, Maybe

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