Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas

Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas

From AEC Marketeer by Keelin Cox

January 30, 2026 · 21 min

About this episode

This episode explores the differences between AEC marketing in the US and UK with guest Ayo Abbas.

In this special crossover episode with Ayo Abbas from the Built Environment Marketing Show, we’re diving into the fascinating differences between AEC marketing in the US and UK. From the clichés that hold firms back to the bold moves marketers should embrace, this episode is packed with laughs and actionable advice. Plus, we play a few fun games to decode the quirks of the AEC industry and share some behind-the-scenes stories from our careers. This is Part 1 of the episode where I interview Ayo, and if you want to check out Part 2 where Ayo interviews me on her show, head to The Built Environment Marketing Show. Link to that episode is here: https://www.abbasmarketing.com/marketing-podcast/uk-us-aec-marketing-ai Ayo's Website: https://www.abbasmarketing.com

People in this episode

Guest: Ayo Abbas

Topics covered

  • AEC marketing
  • US marketing
  • UK marketing
  • differences in marketing
  • career stories

Keywords

  • crossover episode
  • actionable advice
  • marketing strategies
  • industry quirks

Mentioned in this episode

Places: UK, US

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