Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro
About this episode
Frank Lazaro discusses AI adoption and the importance of thinking like leaders in marketing.
Frank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to stop obsessing over creation and start thinking like their leaders — in hours, heads, and billable rates. He walks us through the "Finding 12 Minutes" concept, the evolution of how organizations are thinking about AI, and why the biggest barrier to adoption isn't the technology at all. About Frank: Frank Lazaro is a visionary strategist and persuasive executor. A best-selling author, inventor, and keynote speaker, he is recognized for his expertise in artificial intelligence and innovation. With more than 20 years of leadership experience, Frank advises organizations on adopting innovative strategies to accelerate growth and efficiency. He is the author of Finding 12 Minutes, Building an AI-Ready Organization, and other works, and is known for delivering practical, actionable insights to audiences worldwide. Where to see Frank: ACEC Alaska conference at the end of April 2026 AEC.ai conference 2026 SMPS Ampilfy conference 2026 AEC Elevate conference
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