Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro

About this episode

Frank Lazaro discusses AI adoption and the importance of thinking like leaders in marketing.

Frank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to stop obsessing over creation and start thinking like their leaders — in hours, heads, and billable rates. He walks us through the "Finding 12 Minutes" concept, the evolution of how organizations are thinking about AI, and why the biggest barrier to adoption isn't the technology at all. About Frank: Frank Lazaro is a visionary strategist and persuasive executor. A best-selling author, inventor, and keynote speaker, he is recognized for his expertise in artificial intelligence and innovation. With more than 20 years of leadership experience, Frank advises organizations on adopting innovative strategies to accelerate growth and efficiency. He is the author of Finding 12 Minutes, Building an AI-Ready Organization, and other works, and is known for delivering practical, actionable insights to audiences worldwide. Where to see Frank: ACEC Alaska conference at the end of April 2026 AEC.ai conference 2026 SMPS Ampilfy conference 2026 AEC Elevate conference

People in this episode

Guest: Frank Lazaro

Topics covered

• AI adoption
• marketing strategy
• leadership
• innovation

Keywords

• ROI-driven approach
• Finding 12 Minutes
• billable rates
• AI leadership

Mentioned in this episode

Products: Finding 12 Minutes, Building an AI-Ready Organization

Books & works: Finding 12 Minutes and AI Leadership, Finding 12 Minutes, Building an AI-Ready Organization

More episodes of AEC Marketeer

• Episode 144: How LinkedIn Actually Works and the Quiet Comeback of Press Releases with Blair Huddy · June 3, 2026 · 44 min
• Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black · February 11, 2026 · 40 min
• Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas · January 30, 2026 · 21 min
• Episode 140: On Brand Recap Mini-Series #4 (Season 1 Finale) with Courtney Miller · January 26, 2026 · 38 min
• Episode 139: On Brand Recap Mini-Series #3 with Courtney Miller · January 5, 2026 · 51 min
• Episode 138: On Brand Recap Mini-Series #2 with Courtney Miller · January 1, 2026 · 44 min