About this episode

Katie Cash interviews Justin Davidson about the evolving role of AEC marketing within JE Dunn's industrial business unit.

AEC marketing is shifting from a reactive, proposal-driven function into a strategic discipline that drives demand. Justin Davidson of JE Dunn has helped lead that change from the inside. Katie Cash talks with Justin about how that shift played out inside one of the country's largest builders, where JE Dunn built a dedicated vertical market model for its fast-growing industrial and manufacturing practice. He shares why a strong digital footprint now wins work from clients who find the firm on...

Explore listener stats, chart rankings, contacts and more on the AEC Marketing for Principals podcast page.