Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇺🇸US · Marketing#1225K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2.5K to 15K🎙 ~2x weekly·98 episodes·Last published 6d ago - Monthly Reach
Unique listeners across all episodes (30 days)
5K to 30K🇺🇸100% - Active Followers
Loyal subscribers who consistently listen
2K to 12K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHosts
Recent guests
Recent episodes
Inside The Modern AEC Marketer with Judy Sparks
May 6, 2026
48m 26s
Why Podcasting Belongs in Your AEC Marketing Plan with Tom Schwab
Apr 15, 2026
52m 06s
Inside Gensler Atlanta: Leadership, Culture, and the Future of AEC
Mar 24, 2026
38m 56s
Why Process Discipline Is the Hidden Advantage in Engineering Firms
Mar 17, 2026
39m 10s
Aligning Executive Vision with Brand Strategy with Brasfield & Gorrie's Emily Cannon
Mar 11, 2026
44m 14s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/6/26 | Inside The Modern AEC Marketer with Judy Sparks✨ | AEC marketingindustry truths+3 | Judy Sparks | SmartegiesThe Modern AEC Marketer | — | AECmarketing+5 | — | 48m 26s | |
| 4/15/26 | Why Podcasting Belongs in Your AEC Marketing Plan with Tom Schwab✨ | podcastingAEC marketing+4 | Tom Schwab | Interview Valet | — | podcastingAEC industry+4 | — | 52m 06s | |
| 3/24/26 | Inside Gensler Atlanta: Leadership, Culture, and the Future of AEC✨ | leadershiparchitecture+3 | Tory Winn | Gensler | Atlanta | leadershiparchitecture+3 | — | 38m 56s | |
| 3/17/26 | Why Process Discipline Is the Hidden Advantage in Engineering Firms✨ | process disciplineengineering firms+4 | Suzie Engel | Motz Engineering | — | engineeringprocess-driven culture+5 | — | 39m 10s | |
| 3/11/26 | Aligning Executive Vision with Brand Strategy with Brasfield & Gorrie's Emily Cannon✨ | brand strategyexecutive vision+4 | Emily Cannon | Brasfield & Gorrie | — | brandAEC+5 | — | 44m 14s | |
| 3/4/26 | Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions✨ | engineeringleadership+3 | Carrie StokesErika Booker | Barge Design Solutions | — | engineering firmleadership+3 | — | 44m 04s | |
| 2/19/26 | How Big Urban Projects Get Funded, Approved, and Built with Jack Cebe from The Stitch✨ | urban infrastructurefunding+3 | Jack Cebe | The Stitch | AtlantaAtlanta Downtown Improvement District | urban projectsinfrastructure funding+3 | — | 35m 02s | |
| 1/28/26 | Preparing the Next Generation of AEC Leaders at Georgia Tech with Dr. Georg Reichard✨ | AEC industryconstruction education+3 | Dr. Georg Reichard | Georgia TechSchool of Building Construction | — | AEC leadersconstruction education+3 | — | 35m 52s | |
| 1/7/26 | Commercial Real Estate Trends AEC Leaders Should Watch with Jue Wang✨ | commercial real estateclient-first approach+3 | Jue Wang | T. Dallas Smith & Company | — | commercial real estateclient-first+3 | — | 34m 25s | |
| 12/12/25 | Data Driven AEC Marketing And Knowledge Management with Katie Robinson✨ | AEC marketingdata management+4 | Katie Robinson | Power BIAI+1 | — | AEC marketingdata story+5 | — | 41m 07s | |
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| 11/13/25 | AEC Marketing Budgeting From the Ground Up with Jason Kruger | Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms. Katie Cash sits down with Jason Kruger, Partner at Citrin Cooperman, to explore how AEC leaders can better align sales, marketing, and finance for intentional growth. Together, they discuss how to define success, set measurable KPIs, and build budgets from the ground up rather than relying on projections that lack real data. Jason also shares how firms can safeguard cash flow... | 40m 48s | ||||||
| 10/2/25 | Knowledge Is Power: How AEC Firms Are Leveraging Data to Win Smarter with Chris Parsons | Knowledge has become one of the most valuable assets in the AEC industry. Chris Parsons, founder and CEO of Knowledge Architecture, joins host Katie Cash to explore how firms can transform scattered project data and expertise into a true competitive advantage. Together, they discuss the rise of knowledge management as a C-suite priority, the role of AI in accelerating KM 3.0, and why structured data matters more than ever for marketing and proposals. By focusing on people, process, technology... | 49m 40s | ||||||
| 9/11/25 | Driving Impact at the Intersection of Marketing, Sales, and Strategy in AEC with JE Dunn Construction’s Lee Jarboe | Winning more of the right work starts long before the RFP. It starts with pipeline discipline, proactive positioning, and breaking down silos. Marketer turned business developer Lee Jarboe, FSMPS, CPSM of JE Dunn Construction, shares how accurate pipeline data, smart market mix, and account-based marketing shorten the path from first touch to real conversations about client needs. With examples from large, multi-market operations, Lee explains why sales is a leading indicator, how to time res... | 38m 43s | ||||||
| 8/18/25 | Building a Business, Brand, and Culture with Natalia Castro | Great firms aren’t just built on great design; they thrive through smart operations, strong culture, and client-focused strategy. Natalia Castro, COO of Saltz Michelson Architects, shares her unconventional path from crime analysis to leading operations in a 50-year-old legacy architecture firm. She explains how prioritizing internal culture directly impacts client satisfaction, why listening is an underrated business advantage, and how strategic thinking can open new market opportunities lik... | 38m 07s | ||||||
| 7/28/25 | Why Case Study Stories Matter More Than Ever with Leslie Blaize | People remember stories, not facts—and that’s why your case studies might be your strongest marketing tool. Leslie Blaize, freelance content strategist and case study expert at Blaize Communications, joins host Katie Cash to dig deep into the power of storytelling in AEC marketing. Together, they explore why a well-crafted client success story is more than a nice-to-have. It’s a bottom-of-the-funnel essential that helps position your firm as a trusted partner, even in unfamiliar markets... | 41m 56s | ||||||
| 7/2/25 | They Ask, You Answer: Winning Work Through Trust and Transparency in AEC | Trust is no longer earned at the table; it’s built far before the meeting begins. Marcus Sheridan joins Katie Cash to unpack how AEC firms can grow their business by becoming radically transparent and strategically human in their content. From overcoming outdated marketing norms to building trust through cost education, video, and self-service tools, Marcus lays out the new blueprint for becoming a known and trusted brand in a skeptical B2B world. By shifting focus from "we" language to "you"... | 40m 38s | ||||||
| 6/16/25 | From B2B to P2P: Building Brand Through Employee-Generated Content in AEC with Ethan Olkovikas of HGA | How do you build trust, attract top talent, and finally make your marketing hit home? This time around, Katie’s chatting with Ethan Okovikas, Operations Manager at HGA, whose fashion background surprisingly led him into the world of AEC. They talk about how storytelling is at the heart of both industries. Ethan shares how firms can flex their influencer muscles with employee-generated content that feels real and relatable. If you want your brand to connect on a deeper level, this one’s for yo... | 39m 44s | ||||||
| 4/16/25 | AEC Growth, Marketing, and Innovation with Carrie Gonzalez | Want to make a real impact in your AEC business? Today, Katie chats with Carrie Gonzalez, Director of Marketing at SSOE Group, about her journey from intern to key leader in growing the 1,500-person firm. She talks about how staying flexible and thinking outside the box helped them break into new markets. Carrie also shares how SSOE’s marketing team supports business goals and collaborates with partners to achieve even more. Tune in for practical tips on leadership, marketing, and manag... | 35m 44s | ||||||
| 3/28/25 | From Startup to Success | It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives. Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear Structural, about how the AEC industry does more than just design spaces. She’s all about breaking the mold by bringing fresh energy and a startup mindset to an industry that’s ready for a shake-up. For Malory, it’s not just about the buildings—it’s about creating schools, parks, and space... | 28m 56s | ||||||
| 3/5/25 | Why Marketing Works Best When Everyone’s On Board | When change is in collaboration it never feels forced. Vickie Oshima, VP of Marketing at Architecture & Design Firm AO, joins Katie Cash to unpack how she tackles marketing in a firm with 17 specialized studios. She talks about juggling different business needs, keeping marketing in line with the bigger picture, and building trust to make evolution happen. Vicky believes great marketing isn’t just about strategy but making sure everyone feels confident in the direction they’re headed. Tun... | 34m 01s | ||||||
| 2/12/25 | Harnessing Data for Smarter Growth in AEC Firms | In the fast-changing AEC industry, building strong relationships and using data-driven strategies are key to staying ahead of the competition. In today’s episode of AEC Marketing for Principals, Katie welcomes Scott Steiding, Chief Growth Officer of Bennett & Pless, to chat about why soft skills, like being responsive and delivering great client service, are becoming more and more important in the AEC industry. Scott talks about how his firm keeps track of client response times and zeroes... | 36m 05s | ||||||
| 1/31/25 | SmartWIN25 Speaker Spotlight: Jenn Friedman - Data Strategies for AEC Firms | Imagine knowing how to leverage metrics to tell your firm’s story and win your next big project. It’s time to turn data into a powerful ally that drives your business growth! Architecture, engineering, and construction firms can revolutionize their growth strategies by decoding data and creating clear roadmaps. Katie Cash is joined by her co-worker, Jenn Friedman, a self-described data nerd, who shares how embracing tools like Google Analytics can unlock actionable insights. From identifyin... | 14m 51s | ||||||
| 1/29/25 | SmartWIN25 Speaker Spotlight: Erica Wozniak Fisher No Small Feats in Marketing | Strategic marketing investments can transform small AEC firms into industry leaders. Katie Cash kicks off the SmartWin 2025 Speaker Spotlight Series with guest Erica Wozniak Fisher, Director of Marketing and Business Development at The Arkitex Studio. Erica shares her journey from managing major projects at Texas A&M University to driving strategic growth for a small Texas-based architecture firm. The discussion highlights how smart, modest marketing moves can lead to big wins. Erica emph... | 23m 10s | ||||||
| 11/22/24 | Mastering Brand Marketing and Recruitment in AEC | In today’s talent war, outdated HR practices are holding firms back. The way forward is to create workplaces that attract and retain the best people. In this AEC Marketing for Principals episode, host Katie Cash and co-host Judy welcome Mark Zweig, founder and CEO of Zweig Group, a leading AEC consulting firm. Mark talks about his journey from consulting to launching his own business and shares his perspective on some of the industry’s biggest challenges—especially when hiring an... | 54m 25s | ||||||
| 10/29/24 | Making An Impact: The Future of AEC Lies in Innovative CRM Solutions | CRM systems are revolutionizing project management and collaboration in the construction industry. Today, Katie talks with Tom Deane, Co-Founder and CEO of ProjectMark, about how their user-friendly CRM helps construction teams of all sizes get started easily. They explore how AI and automation are changing project management, especially in making informed decisions and speeding up proposals. Tom also shares practical tips for organizing information to help your team see real results in their... | 38m 53s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.