Making (non)sense of 2025 spirits sales

About this episode

This episode discusses insights from the latest DISCUS annual report on spirits sales trends, particularly focusing on Tequila and Mezcal.

For the first time in a decade, we’re paying less per liter for Tequila/Mezcal, according to the Distilled Spirits Council of the US. The most expensive cordials are growing in sales faster than anything. We’re not drinking less, we’re drinking differently. And those are just three of the insights we gain from the latest DISCUS annual report! If numbers are your thing, this is your episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Marissa Paragano of The Tequiladies with numeric wisdom provided by DISCUS . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Host: Lou Bank

Guest: Marissa Paragano

Topics covered

• Tequila
• Mezcal
• spirits sales
• DISCUS report
• drinking trends

Keywords

• Tequila
• Mezcal
• spirits sales
• DISCUS
• drinking trends
• cordials
• agave spirits

Mentioned in this episode

Organizations: Distilled Spirits Council of the US, The Tequiladies

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