When 130 Tequilas are additive-free, does that matter anymore?
About this episode
The episode explores how over 130 additive-free tequila brands differentiate themselves and what matters to consumers.
In a recent issue of The Tequila Report, more than 130 Tequila brands identify as additive-free. So how do those brands distinguish from one another? What else matters to discerning consumers? Tequila Report pubisher Jay Baer and I try to figure that out in this episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Jay Baer of The Tequila Report. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Topics covered
- tequila
- additive-free
- consumer preferences
- agave spirits
- distinction between brands
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