Beyond the Bulb: with Pieter Hanssen | Ep. 129
About this episode
This episode discusses the critical role of lighting in livestock management with Pieter Hanssen from HATO Lighting.
When farmers think about improving performance, they typically focus on genetics, nutrition, reproduction, or ventilation. Lighting rarely makes the list. But what if one of the most overlooked management tools on a farm is also one of the most influential? In this episode of the AgCulture Podcast, Paul sits down with Pieter Hanssen, Global Head of Dairy & Business Development at HATO Lighting, to explore how lighting affects animal behavior, welfare, and performance across livestock systems. Drawing from decades of experience in poultry and livestock facilities around the world, Pieter explains why light should be viewed as a critical part of the animal's environment—not simply a tool that helps people see. The conversation explores circadian rhythms, animal behavior, environmental management, and lessons learned from over 50,000 livestock lighting installations globally. Pieter shares how HATO built its reputation in the poultry industry and why those lessons are now being applied to dairy, swine, and other livestock sectors. If you've never thought of lighting as a management tool, this episode may completely change how you look at your barns. MEET THE GUEST Pieter Hanssen…
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