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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇧🇷BR · Entrepreneurship#7710K to 30K
- 🇮🇪IE · Entrepreneurship#147500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
3.1K to 9.9K🎙 Daily cadence·119 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
11K to 33K🇧🇷91%🇮🇪9% - Active Followers
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4.2K to 13K
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On the show
From 17 epsHost
Recent guests
Recent episodes
Beyond the Bulb: with Pieter Hanssen | Ep. 129
Jun 25, 2026
Unknown duration
Agriculture Doesn’t Have a Technology Problem: with Paul Windemuller | Ep. 128
Jun 18, 2026
Unknown duration
The Hidden System Behind Every Bushel of Grain: with Mike Steenhoek | Ep. 127
Jun 11, 2026
37m 56s
Can Brazil Become a Dairy Superpower?: with Marcelo Pereira de Carvalho | Ep. 126
Jun 3, 2026
20m 56s
The Hidden Data System Powering Dairy Genetics: with Nate Zwald | Ep. 125
May 28, 2026
51m 22s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/25/26 | ![]() Beyond the Bulb: with Pieter Hanssen | Ep. 129 | When farmers think about improving performance, they typically focus on genetics, nutrition, reproduction, or ventilation. Lighting rarely makes the list.But what if one of the most overlooked management tools on a farm is also one of the most influential?In this episode of the AgCulture Podcast, Paul sits down with Pieter Hanssen, Global Head of Dairy & Business Development at HATO Lighting, to explore how lighting affects animal behavior, welfare, and performance across livestock systems. Drawing from decades of experience in poultry and livestock facilities around the world, Pieter explains why light should be viewed as a critical part of the animal's environment—not simply a tool that helps people see.The conversation explores circadian rhythms, animal behavior, environmental management, and lessons learned from over 50,000 livestock lighting installations globally. Pieter shares how HATO built its reputation in the poultry industry and why those lessons are now being applied to dairy, swine, and other livestock sectors.If you've never thought of lighting as a management tool, this episode may completely change how you look at your barns.MEET THE GUESTPieter HanssenPieter Hanssen serves as Global Head of Dairy & Business Development for Europe, the United States, and Canada at HATO Lighting, one of the world's leading livestock lighting companies.Originally from the Netherlands, Pieter began his career as an electrician before entering the livestock industry in 2018. His experience spans poultry, dairy, swine, and other livestock sectors across Europe, North America, South Africa, and beyond.At HATO, Pieter works directly with producers, nutritionists, veterinarians, researchers, and industry leaders to better understand how lighting influences animal welfare, behavior, and performance. His work focuses on helping producers leverage lighting as a management tool rather than simply an infrastructure component.Drawing on decades of poultry industry experience and more than 50,000 livestock lighting installations worldwide, Pieter is helping bring precision lighting concepts into new sectors such as dairy and swine production.ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world.Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture. | — | ||||||
| 6/18/26 | ![]() Agriculture Doesn’t Have a Technology Problem: with Paul Windemuller | Ep. 128 | Agriculture is surrounded by technology.We have sensors, software, robots, satellites, AI, genetics, automation systems, sustainability platforms, traceability tools, and more data than ever before. Yet across every conference, farm visit, boardroom discussion, and industry conversation, the same challenges continue to surface.In this solo episode, Paul shares observations from dozens of conversations across the agricultural value chain—from farmers and processors to technology companies, researchers, co-ops, and industry leaders. The conclusion may be surprising: agriculture’s biggest challenge isn’t a lack of technology.The real challenge is coordination.Why are farms drowning in data but struggling to find actionable insights? Why do so many promising technologies fail to gain adoption? Why is trust becoming one of the most important forms of infrastructure in agriculture? And why do so many sustainability and technology initiatives struggle to create value for the people actually producing food?This episode explores eight themes that are emerging across global agriculture and argues that the future will belong not to those with the most technology, but to those who can simplify complexity, build trust, align incentives, and create systems that actually work for farmers.Listen to the episode now!MEET THE HOSTPaul Windemuller is a dairy farmer, entrepreneur, Nuffield International Farming Scholar, and host of the AgCulture Podcast. His work focuses on the intersection of agriculture, technology, artificial intelligence, and farm business strategy.Over the past several years, Paul has traveled extensively throughout North America, South America, Europe, Oceania, and beyond studying how technology is reshaping livestock agriculture. Through his Nuffield research on artificial intelligence in the global dairy industry, he has interviewed farmers, researchers, processors, technology developers, and industry leaders to better understand where agriculture is headed next.His mission is to help agriculture adopt innovation in ways that create real value for farmers while strengthening the connection between technology, people, animals, and the land.ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world.Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture. | — | ||||||
| 6/11/26 | ![]() The Hidden System Behind Every Bushel of Grain: with Mike Steenhoek | Ep. 127✨ | agriculture transportationgrain profitability+3 | Mike Steenhoek | Soy Transportation CoalitionUnited Soybean Board+1 | IowaChina+1 | transportation systemfarm profitability+5 | — | 37m 56s | |
| 6/3/26 | ![]() Can Brazil Become a Dairy Superpower?: with Marcelo Pereira de Carvalho | Ep. 126✨ | dairy industryBrazil+4 | Marcelo Pereira de Carvalho | MilkPoint Ventures | BrazilLatin America | Brazildairy superpower+5 | — | 20m 56s | |
| 5/28/26 | ![]() The Hidden Data System Powering Dairy Genetics: with Nate Zwald | Ep. 125✨ | dairy geneticsdata infrastructure+4 | Nate Zwald | ProgencoABS Global+1 | Bomaz Farms | dairy industrygenomic testing+4 | — | 51m 22s | |
| 5/21/26 | ![]() Traceability, risk, and the global beef market: with Jaclyn Wilson | Ep. 124✨ | beef industrytraceability+4 | Jaclyn Wilson | Wilson Flying Diamond RanchFlying Diamond Beef | NebraskaNebraska Sandhills+3 | beef markettraceability programs+6 | — | 37m 59s | |
| 5/14/26 | ![]() Competing with the Giants: Building a Different Kind of Seed Company: with Bob Miller | Ep. 123✨ | seed companyplant breeding+4 | Bob Miller | Miller HybridsSyngenta | Kalona, Iowanorthwest Ohio | seed companyplant breeding+5 | — | 38m 48s | |
| 5/6/26 | ![]() Who Owns Your Farm Data? The USDA, Palantir & What Comes Next | Ep. 122✨ | farm data ownershipUSDA initiatives+4 | — | USDAPalantir+1 | — | farm dataUSDA+5 | — | 13m 44s | |
| 4/30/26 | ![]() The Future of Farm Financials: with Dr. David Kohl | Ep. 121✨ | farm financialsagriculture economics+3 | Dr. David Kohl | Virginia Tech | Blacksburg, VA | agriculturefinancial strategies+5 | — | 41m 30s | |
| 4/23/26 | ![]() From Farm Problem to Global AgTech Company: The Bushel Plus Story: with Marcel Kringe | Ep. 120✨ | agricultureinnovation+3 | Marcel Kringe | Bushel PlusBranValt | — | agricultureinnovation+5 | — | 36m 49s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 4/17/26 | ![]() Who Really Drives Change on the Farm?: with Jeremy Buchman | Ep. 119✨ | sustainabilityagriculture+4 | Jeremy Buchman | McCain Foods | — | sustainabilityagriculture+5 | — | 14m 16s | |
| 4/9/26 | ![]() Building a Business That Actually Lives Its Values: with Barrett Ersek - Part 2 | Ep. 118✨ | business valuesleadership+3 | Barrett Ersek | Holganix | — | valuesleadership+5 | — | 35m 34s | |
| 4/2/26 | ![]() Out of the flames: the Story of Holganix: with Barrett Ersek - Part 1 | Ep. 117✨ | entrepreneurshipagriculture+3 | Barrett Ersek | Holganix | — | HolganixBarrett Ersek+5 | — | 35m 50s | |
| 3/26/26 | ![]() Rewriting the Rules of Farm Equipment: The Swarm Farming Concept: with Andrew Bate | Ep. 116✨ | autonomous farmingswarm robotics+4 | Andrew Bate | SwarmFarm Robotics | QueenslandAustralia | farm equipmentautonomous robots+4 | — | 31m 22s | |
| 3/19/26 | ![]() The Future of Crop Protection Starts 10 Years Ahead: with Tony Klemm & Tom Meade | Ep. 115✨ | crop protectionagricultural biotechnology+3 | Tony KlemmTom Meade | Enko ChemCorteva Agriscience | — | crop protectionagriculture+5 | — | 16m 02s | |
| 3/13/26 | ![]() Lessons Learned From a Shifting Wine Industry: with Rob McMillan | Ep. 114✨ | wine industryconsumer demographics+4 | Rob McMillan | Silicon Valley BankState of the Wine Industry Report | — | wine industrypremiumization+5 | — | 26m 26s | |
| 3/5/26 | ![]() Total Farm Automation: Putting Farmers Back in Control: with David Alpert | Ep. 113✨ | Total Farm Automationagriculture+5 | David Alpert | EmergentFarm Journal’s Trust In Food Initiative | — | automationagriculture+5 | — | 29m 01s | |
| 2/26/26 | ![]() R&D Tax Credits in Agriculture: The Opportunity Most Farmers Miss: with Louie Pitman and Sid Speir✨ | R&D Tax CreditsAgriculture+4 | Louie PitmanSid Speir | RK Partners | — | R&D Tax CreditAgriculture+5 | — | 27m 52s | |
| 2/18/26 | ![]() Todd Thurman: AI, Strategic Foresight, and the Future of Livestock Systems - Part 2 | Ep. 111✨ | AIstrategic foresight+4 | Todd Thurman | Swine Insights International | — | artificial intelligencelivestock production+3 | — | 29m 30s | |
| 2/12/26 | ![]() Todd Thurman: Global Pork Markets at an Inflection Point - Part 1 | Ep. 110 | In Part 1 of this two-part episode of the AgCulture Podcast, Paul Windemuller sits down with international swine consultant Todd Thurman to unpack the global forces reshaping the pork industry. From China’s rapid transformation to consolidation, deconsolidation, and demographic decline, Todd explains why pork may be the clearest signal of where animal agriculture is heading next.Drawing on decades of experience across global pork systems, Todd challenges conventional narratives around growth, efficiency, and scale, and outlines why industry leaders must rethink long-held assumptions about demand, trade, and production systems in a rapidly changing world.MEET THE GUESTTodd Thurman is an international swine management consultant and the Founder & CEO of Swine Insights International. With over 25 years of global pork industry experience, Todd provides hard-hitting analysis of the challenges and opportunities facing animal agriculture.Having worked hands-on across 17 countries, Todd has partnered with some of the largest pork systems in the world, uncovering opportunities for improvement and helping organizations develop strategies to capture long-term value. In addition to his consulting work, Todd is a Strategic Foresight Practitioner and Demographic Analyst, whose research on geopolitical and demographic shifts in global food demand has served as a wake-up call for industry leadership.ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world. Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.(00:00) Introduction & global context(04:30) Why pork is a leading indicator(09:00) China’s transformation and ASF(14:20) Consolidation and system fragility(19:10) Demographics and demand destruction(24:30) Efficiency ceilings in livestock(29:45) Transition to technology and foresight | — | ||||||
| 2/5/26 | ![]() Paul Windemuller: AI, Data, and the Future of Dairy Decision-Making | Ep. 109 | In this special episode of the AgCulture Podcast, Paul Windemuller shares his full presentation from the Milk Business Conference, where he challenges how the dairy industry thinks about data, technology, and artificial intelligence. Drawing on his experience as a dairy farmer and global agtech observer, Paul explains why more data has not automatically led to better decisions—and why that gap is becoming more critical as AI adoption accelerates.The presentation was delivered at the Milk Business Conference, one of the dairy industry’s leading annual events, which brings together producers, processors, and agribusiness leaders to discuss management, profitability, and the future of milk production. Paul was featured as a speaker for his perspective on practical innovation and agtech adoption. You can also read the conference’s feature article about Paul and his work here.MEET THE HOSTPaul Windemuller is a dairy farmer, agribusiness thought leader, and host of the AgCulture Podcast. With hands-on experience building and operating modern dairy systems, Paul brings a practical lens to emerging technologies like artificial intelligence, simulation modeling, and data-driven decision tools. As a Nuffield Farming Scholar focused on AI in livestock agriculture, he works globally with farmers, cooperatives, and agtech companies to explore how innovation can strengthen farm profitability and resilience.TIMESTAMPS(00:00) Introduction & conference context(03:40) Data vs decisions(07:20) Dashboard limitations(11:30) Digital twins explained(16:45) Simulation and risk(21:30) ROI discipline(26:10) AI limits(31:40) Preparing for the future(36:20) Closing thoughtsJoin Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture. | — | ||||||
| 1/29/26 | ![]() Dr. Jehan Ettema: Digital Twins for Dairy Farms | Ep. 108 | In this episode of the AgCulture Podcast, Dr. Jehan Ettema, co-founder of SimHerd and animal health economist, explains how digital twins are transforming dairy farm decision-making. He discusses simulation models, data quality, economics, genetics, and the role of AI in farm management. Learn practical insight into evaluating investments, managing risk, and improving farm performance. Listen now on all major platforms and explore smarter decisions for modern agriculture!Meet the guest:Dr. Jehan Ettema is an animal health economist and co-founder of SimHerd, a decision support platform developed in collaboration with Aarhus University and global dairy partners. His work focuses on simulation modeling, farm economics, genetics, and data-driven decision making for dairy systems worldwide. What you will learn: (00:00) Introduction(02:17) Digital twin explained(05:57) Farm decision tools(07:29) Central data systems(10:01) Global adaptation(14:03) Model limitations(31:31) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture. | — | ||||||
| 1/22/26 | ![]() Paul Windemuller: Nuggets from a new farm startup | Ep. 107 | In this episode of the AgCulture Podcast, I share my conversation with Kimmi Devaney, communications strategist and journalist, on the Progressive Dairy Podcast. We talk about what it really takes to build and grow a dairy operation with limited capital, how to manage assets wisely, and how data, robotics, and artificial intelligence are shaping smarter day-to-day decisions. Leadership in agriculture, practical technology adoption, and long-term thinking are central to the discussion. Listen now on all major platforms!Hear from dairy producers and industry leaders like Paul by tuning into the Progressive Dairy Podcast on your favorite podcast platform or on the Progressive Dairy website (www.agproud.com/podcasts).Meet Kimmi Devaney:Kimmi Devaney is a communications strategist and journalist with more than a decade of experience supporting agricultural organizations through media relations, crisis communications, and storytelling. As host of the Progressive Dairy Podcast, she highlights producer perspectives and industry innovation. Her work focuses on building trust between farmers and consumers through clear communication.What you will learn: (00:00) Introduction(03:31) Starting lean(06:09) Equipment strategy(12:04) Using data(15:10) Solar planning(28:05) Artificial intelligence(46:43) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture. | — | ||||||
| 1/15/26 | ![]() Ariel Wiegard: Building Conservation Trust | Ep. 106 | In this episode of the AgCulture Podcast, Ariel Wiegard from Pheasants Forever and Quail Forever discusses how conservation and agriculture can work together to strengthen rural landscapes. Drawing on her experience in government relations, she explains how policy, habitat, and farm profitability can align through collaboration. Ariel explores trust building with farmers, practical conservation strategies, and the future of working lands. Learn valuable insight for producers, agribusiness professionals, and landowners focused on long-term sustainability. Listen now on all major podcast platforms! Meet the guest: Ariel Wiegard serves as Vice President of Government Affairs at Pheasants Forever and Quail Forever, where she leads national policy and advocacy efforts supporting habitat conservation on working lands. With a background in agricultural policy, sustainability, and environmental law, she brings extensive experience working with farmers, landowners, and industry partners.What you will learn: (00:00) Introduction(03:26) Conservation mission(07:05) Policy challenges(08:16) Working lands value(12:36) Farmer trust(16:26) Precision conservation(26:26) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture. | — | ||||||
| 12/25/25 | ![]() 2025 Recap & New Year | Ep. 105 | In this special Recap & New Year episode of the AgCulture Podcast, I reflect on 2025 and the major shifts shaping U.S. and global agriculture. Drawing from my work in dairy, agribusiness, and innovation, I share insights on labor challenges, policy changes, farm data, and the growing importance of trust in technology. I also discuss lessons from rural communities and leadership trends that stood out this year. Listen now on all major platforms to hear what these changes could mean for agriculture in 2026 and beyond!Meet the guest: Paul Windemuller is an agripreneur, 2024 Nuffield Scholar, and host of the ‘AgCulture Podcast’. With over a decade of experience in dairy and agribusiness, he’s the founder of Open Sky Agribusiness and Dream Winds Dairy, where he drives innovation through automation and technology. Paul holds a degree in Agricultural Business from Michigan State University and dairy expertise from Lincoln University.What you will learn: (00:00) Introduction(02:08) Labor challenges(03:16) Policy priorities(04:48) Trade uncertainty(06:15) Farm data(07:07) Trust issues(21:25) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture. | — | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.

























