Preparing for your agency’s group presentations and pitches

Preparing for your agency’s group presentations and pitches

From Agency Leadership Podcast by Chip Griffin and Gini Dietrich

April 30, 2026 · 23 min

About this episode

Chip and Gini discuss the importance of preparation and team dynamics in agency presentations and pitches.

In this episode, Chip and Gini open with the analogy of Canadian doubles, the tennis format where two players face one. If your team outnumbers the prospect, you don’t project strength, you project awkwardness. But the conversation goes well beyond headcount. A little preparation goes a long way in making sure every seat on your side is justified. You’ll want to match expertise to whoever the prospect brought, which requires actually knowing who’s coming. Gini described a recent pitch where she reverse-engineered her attendee list based entirely on who was showing up from the prospect’s side. That’s not logistics, it’s strategy. And whoever is in the room during the pitch needs to be the person doing the work after the contract is signed — not a handoff to a team with no context and no ownership. Both Chip and Gini are emphatic that the meeting itself should not feel rehearsed like a school play. Agency owners who show up prepared to have a real conversation before pitching solutions will stand out. Harder for many owners is knowing when to keep quiet. Interjecting while a team member gives an imperfect answer undermines their confidence, signals to…

People in this episode

Hosts: Chip Griffin, Gini Dietrich

Topics covered

  • agency presentations
  • pitch strategy
  • team dynamics
  • client engagement
  • preparation techniques

Keywords

  • agency presentations
  • pitching
  • team preparation
  • client meetings
  • strategy

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