About this episode

Paige Morlino discusses effective social media strategies for Realtors, emphasizing authenticity and long-term success.

On today's episode of the agentXcel podcast we have Paige Morlino and we're talking about what actually works on social media as a Realtor. Paige has built most of her business through Instagram, referrals, and authentic relationships over the last nine years in real estate. We dive into consistency, content creation, personal branding, and why most agents overthink social media. This conversation is less about going viral and more about playing the long game, staying authentic, and building a business that fits who you are. If you've ever struggled with content, confidence, or figuring out your lane online, this episode will hit. Connect with top real estate agents, gain valuable insights, and grow your business—all for free. Fill out this short application to join Chris Bowers on Tuesday for the agentXcel Weekly Zoom call: https://www.agentxcel.com/zoom

People in this episode

Host: Chris Bowers

Guest: Paige Morlino

Topics covered

• content creation
• social media
• real estate
• personal branding
• authentic relationships

Keywords

• content creation
• social media
• real estate
• Instagram
• personal branding
• authenticity
• business growth

Mentioned in this episode

Organizations: Instagram

More episodes of agentXcel with Chris Bowers

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• 172. Nolan Rucker: How Top Agents Design a Business They Actually Enjoy · June 8, 2026 · 57 min
• 171. Gavin Vargas: 69 Deals in One Year, Zero Ego, and the Power of Discipline · May 18, 2026 · 50 min

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