10 Million Words, Zero Escalations: Effective Retail Localization with Aydin Gür

About this episode

Aydin Gür discusses effective retail localization strategies and the importance of in-store audits.

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Aydin Gür, an Apple Retail Globalization Editor for the Turkish market, to discuss what in-store audits reveal that dashboards can’t, how a perfectly translated survey string once triggered a social media crisis, and why his team has maintained zero escalations since 2018.

People in this episode

Host: Stefan Huyghe

Guest: Aydin Gür

Topics covered

• retail localization
• globalization
• in-store audits
• social media crisis
• team management

Keywords

• localization
• retail
• globalization
• surveys
• escalations
• Aydin Gür
• Stefan Huyghe
• Apple
• Turkey

Mentioned in this episode

Organizations: Apple

Places: Turkey

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