10 Million Words, Zero Escalations: Effective Retail Localization with Aydin Gür
About this episode
Aydin Gür discusses effective retail localization strategies and the importance of in-store audits.
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Aydin Gür, an Apple Retail Globalization Editor for the Turkish market, to discuss what in-store audits reveal that dashboards can’t, how a perfectly translated survey string once triggered a social media crisis, and why his team has maintained zero escalations since 2018.
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