AI Apps, Reports & Workflows Every Marketer Should Steal | Glen Allsopp (Ahrefs, Detailed)

About this episode

Glen Allsopp discusses how to leverage AI applications to enhance marketing workflows and automate repetitive tasks.

Marketers who still manually analyze Reddit threads for content ideas are missing out on AI agents that can scan thousands of forum posts in under 30 seconds. Glen Allsopp, Head of Marketing Strategy and Research at Ahrefs, demonstrates how he's built custom AI applications that save hours of repetitive work — from automated competitor link analysis to personalized task managers that cost less than a cent to run. Glen Allsopp leads Ahrefs' marketing strategy while dedicating his days to experimenting with AI agents and automation. He's built dozens of custom applications using Agent A (Ahrefs' AI agent platform) and shares his workflows with the Ahrefs community to help marketers work smarter, not harder. In this episode, you'll discover how to build custom AI applications without coding experience, automate SEO research that typically takes hours, and create personalized tools that adapt to your specific workflow. You'll also learn why 90% of marketers haven't tried AI coding yet — and how to get started in minutes. Here's what you'll learn in this episode: (00:00) Intro(00:56) The reality behind AI hype in marketing(03:53) Community Content Research skill demo — finding Reddit…

People in this episode

Host: Ahrefs Podcast

Guest: Glen Allsopp

Topics covered

• AI applications
• marketing automation
• SEO research
• content ideas
• custom tools

Keywords

• AI agents
• marketing strategy
• competitor analysis
• task manager
• SEO automation

Mentioned in this episode

Organizations: Ahrefs

Products: Agent A

Places: Reddit

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