Ahrefs Podcast
by Ahrefs Podcast
Is this your podcast?Insights from recent episode analysis
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Podcast Focus
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Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
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Total monthly reach
Estimated from 16 chart positions in 16 markets.
By chart position
- 🇨🇦CA · Marketing#1875K to 30K
- 🇸🇪SE · Marketing#4830K to 100K
- 🇳🇱NL · Marketing#1231K to 10K
- 🇧🇷BR · Marketing#1851K to 10K
- 🇭🇰HK · Marketing#713K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
27K to 107K🎙 ~2x weekly·55 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
53K to 214K🇸🇪47%🇨🇦14%🇳🇱5%+13 more - Active Followers
Loyal subscribers who consistently listen
16K to 64K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
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—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 17 epsHosts
Recent guests
Recent episodes
How to Actually Make $1M From a Business Book | Jeff Goins
Sep 1, 2026
Unknown duration
I Asked a 15-Year SEO Veteran How to Rank in ChatGPT | Dan Petrovic (DEJAN AI)
Aug 18, 2026
Unknown duration
I Debated the Inventor of Zero-Click Marketing | Amanda Natividad (SparkToro)
Jul 21, 2026
1h 01m 53s
The $200K Mistake We Didn't See Coming | Jacque Aboubakr (Ahrefs)
Jul 7, 2026
48m 32s
What Marketing Science Says About Growing a Brand | Professor Byron Sharp (Ehrenberg-Bass Institute)
Jun 23, 2026
55m 01s
Social Links & Contact
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 9/1/26 |  How to Actually Make $1M From a Business Book | Jeff Goins | Can a business book actually make you a million dollars? The surprising answer is yes — but almost none of that money comes from book sales.Tim's book DISCOVERABLE is now available for pre-order → ahrefs.com/discoverableBest-selling author Jeff Goins breaks down the real economics of publishing: why books are "a bad business model," how the back-end (courses, consulting, software, higher-converting leads) is where the money lives, and why one enterprise company saw higher contract values simply by mailing their CEO's book to every lead in their CRM.Jeff is the author of The Art of Work and Real Artists Don't Starve, and runs a consulting firm that helps thought leaders turn big ideas into bestselling books. He was also Tim's personal mentor throughout the writing of DISCOVERABLE — Tim's first book, where he distills the marketing fundamentals behind Ahrefs' growth into a framework any brand can use to get found.You'll learn how much a first-time author can realistically sell, what it costs to buy your way onto the NYT or WSJ bestseller lists, why most business books suck, and whether you should self-publish, go hybrid, or go traditional.In this episode:(00:00) Intro(00:39) How much money can a first-time author actually make?(02:51) How many copies do Jeff's clients really sell?(06:52) The real reasons people write books (that aren't money)(10:40) Why writing a book humbles you — and the pay-to-play tricks in publishing(13:03) Proving a book's value: the CRM story and building real authority(24:43) Client anecdotes: General McChrystal and the payoff of a book(27:26) Where to start: the book proposal vs. the book plan(36:43) Why the central idea of a book almost always changes mid-writing(45:31) Jeff's best writing advice: brain dump, front-load, don't restart(54:35) Why do most business books suck?(1:00:04) Publishing options: traditional vs. hybrid vs. self-publishingPre-order DISCOVERABLE → ahrefs.com/discoverableWhere to find Jeff Goins:LinkedIn: linkedin.com/in/jeffgoinsWebsite: goinswriter.comWhere to find Tim:LinkedIn: linkedin.com/in/timsouloX: @timsouloWebsite: timsoulo.comReferenced:DISCOVERABLE — Tim Soulo (ahrefs.com/discoverable)The Art of Work — Jeff GoinsReal Artists Don't Starve — Jeff GoinsOn Character — General Stanley McChrystalAtomic Habits — James ClearThe One Thing — Gary Keller & Jay PapasanThe 4-Hour Workweek — Tim FerrissRyan Holiday — ryanholiday.netAhrefs — ahrefs.com | — | ||||||
| 8/18/26 |  I Asked a 15-Year SEO Veteran How to Rank in ChatGPT | Dan Petrovic (DEJAN AI) | Want your brand to show up in ChatGPT, Claude, and Gemini?Here's the uncomfortable truth: LLMs don't crawl the web when they answer your questions. They search traditional indexes — ChatGPT leans on Bing, Gemini uses Google, and Claude appears to pull from Brave. So if you're not ranking in those indexes, you're not even in the consideration pool.Dan Petrovic is one of the most respected (and delightfully nerdy) figures in SEO. He runs the Australian agency Dejan and was the top-rated speaker at Ahrefs Evolve in Singapore, where he presented research from asking Gemini one million questions to map how it ranks brands.In this episode, Tim and Dan unpack what it actually takes to show up in AI search — from the mechanics of how LLMs select sources to the practical steps you can take today.You'll learn the difference between grounding, citations, and mentions (and why a linked mention is the holy grail), why Reddit gets rejected over 90% of the time, why there's no such thing as "prompt volume," and how Dan uses on-page optimization in an agentic loop to make models "unable to resist" a client's page.In this episode:(00:00) Intro(00:48) My brand doesn't show up in ChatGPT — what do I do?(04:02) Two ways to get into AI answers: outreach vs. building your own pages(07:11) Is LLMs.txt actually pointless?(09:29) How ChatGPT, Gemini, and Claude each use different search indexes(10:42) Universal ranking factors: topical centrality, engagement, and popularity(17:17) Practical example: what Ahrefs Podcast should actually do(19:31) Should you optimize for every search engine, or just Google?(22:59) How is AEO actually different from SEO?(28:03) Can you influence LLM training data?(33:58) Going nerdy: separating quality content from spam with Gzip compression(37:27) On-page optimization in an agentic loop: making models "unable to resist"(42:45) How often do LLMs ground their answers vs. answer from memory?(47:37) Measuring AI visibility: entities, mention share, and citation share(51:44) Why "prompt search volume" doesn't exist — and what to track instead(56:35) How to generate prompts for tracking AI visibilityWhere to find Dan Petrovic:LinkedIn: linkedin.com/in/dejanseoX: @dejanseoWebsite: dejan.aiWhere to find Tim:LinkedIn: linkedin.com/in/timsouloX: @timsouloWebsite: timsoulo.comReferenced:Dejan — dejan.aiBrave Search — search.brave.comAhrefs — ahrefs.com | — | ||||||
| 7/21/26 | zero-click marketingaudience research+3 | Amanda Natividad | Zero-Click MarketingSparkToro | — | zero-click marketingSparkToro+3 | — | 1h 01m 53s | ||
| 7/7/26 | marketing conferenceevent budgeting+3 | Jacque Aboubakr | AhrefsMoz | SingaporeSan Diego | marketing conferenceevent costs+3 | — | 48m 32s | ||
| 6/23/26 | brand growthmarketing science+4 | Byron Sharp | Ehrenberg-Bass InstituteCoca-Cola+1 | University of South Australia | Coca-Colaadvertising+5 | — | 55m 01s | ||
| 6/9/26 | social media marketingbrand strategy+3 | Michael Corcoran | RyanairSlice Social | — | social mediaRyanair+3 | — | 1h 05m 32s | ||
| 5/26/26 | AI applicationsmarketing automation+3 | Glen Allsopp | Agent AAhrefs | Reddit | AI agentsmarketing strategy+3 | — | 42m 51s | ||
| 5/12/26 | sales strategiescontent marketing+4 | Udi Ledergor | GongWall Street Journal+2 | — | sales callswin rates+5 | — | 1h 13m 34s | ||
| 4/28/26 | AI content automationblog writing+3 | Ryan Law | Ahrefs | — | AIblog content+5 | — | 50m 38s | ||
| 4/14/26 | SEO toolsAI search+4 | Tim Soulo | Content ExplorerSite Audit+4 | — | SEOAhrefs+6 | — | 39m 24s | ||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 3/31/26 | B2B marketingcomedy video+3 | Luke Winter | Deadpan AgencyAhrefs Podcast | London | B2B brandscomedy campaigns+3 | — | 55m 24s | ||
| 3/17/26 | AI in marketinggo-to-market strategies+4 | Tal Raz | ChatGPTGemini+2 | — | ZoomInfoAI tools+5 | — | 1h 12m 25s | ||
| 3/3/26 | AI marketingbrand strategy+3 | Kristin Fracchia | Gamma | San Francisco | Gammaviral videos+5 | — | 1h 16m 07s | ||
| 2/17/26 | AI in marketingsales efficiency+3 | Kieran Flanagan | HubSpotAhrefs Podcast+1 | — | AI workflowssales meetings+3 | — | 1h 05m 08s | ||
| 2/3/26 | SEO mythsAI impact on traffic+4 | Ethan Smith | ChatGPTGemini+5 | — | SEOAI traffic+6 | — | 56m 43s | ||
| 1/20/26 | early-stage marketingbrand resonance+4 | Jay Acunzo | HubSpotGoogle | — | marketingresonance+5 | — | 1h 03m 16s | ||
| 1/6/26 | copywritingAI in writing+4 | Neville Medhora | Copywriting CourseSwipeFile.com | — | copywritingAI writing+5 | — | 58m 31s | ||
| 12/23/25 | AI in marketingcareer survival+4 | Ryan Law | Ahrefs PodcastOpenAI+1 | — | AImarketing career+5 | — | 1h 00m 03s | ||
| 12/9/25 | marketing strategySaaS growth+4 | Bruno Estrella | Clay | — | Claymarketing playbook+5 | — | 1h 07m 25s | ||
| 11/25/25 |  Stop Wasting Money On Fake Influencers (Do This Instead) | Jeremy Boissinot (Favikon) | Influencer marketing might be the most hyped growth channel right now. But here’s the problem: most companies are burning money on it. How do you know which influencers are legit and which ones are just gaming the system before you waste your budget?Meet Jeremy Boissinot, founder of Favicon, an influencer marketing platform that has analyzed over 500,000 LinkedIn creators to understand the data signals behind real expertise vs algorithm hacks. In this episode, Jeremy breaks down the red flags that can save you from losing tens of thousands on a bad campaign.Here’s what you’ll learn:00:00 Intro01:17 The rise of fake influencers in B2B03:18 How LinkedIn influencers fake follower counts07:10 AI-generated comments and the Dead Internet Theory on LinkedIn11:33 The real motivation behind spam commenting17:27 How to measure an influencer’s true authenticity23:58 Are influencer engagement pods still a thing?31:16 Trust is the new currency: separating experts from algorithm hackers36:22 Can you spot AI-generated content?39:27 How to measure content originality44:12 Why 95 percent of influencer campaigns fail (and why it’s usually the advertiser’s fault)50:15 Why Reddit is the next big B2B marketing channelWhere to find Jeremy:LinkedIn: https://www.linkedin.com/in/jeremyboissinot/Website: https://www.favicon.com/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: https://x.com/timsouloWebsite: https://www.timsoulo.com/Referenced:Justin Welsh: https://www.linkedin.com/in/justinwelsh/Substack: https://substack.com/Reddit: https://www.reddit.com/Skool: https://www.skool.com/ | — | ||||||
| 11/11/25 |  World's Top SEO Expert Busts AI Search Myths | Patrick Stox (Ahrefs) | If you want your brand to show up in ChatGPT, do you follow the same rules as ranking in Google—or is it a completely different game?To settle the debate, we brought in Patrick Stox, one of the most experienced SEO professionals in the industry. Patrick’s been tracking the rise of “Answer Engine Optimization” (AEO) and has strong opinions about the advice new experts are spreading.In this episode, we dive deep into how AI chatbots pull information, how to get your brand mentioned by them, and why AEO might not be as new as it sounds.Here’s what you’ll learn:(00:00) Intro(02:05) Do AI bots render JavaScript? The surprising answer(04:20) To get cited by AI, should your content be the same or different?(10:18) How Large Language Models (LLMs) actually work(15:10) The most important AEO tactic isn’t SEO—it’s this(20:00) Actionable tactics to control what AI says about you(26:20) Why a Korean search query might cite an English page(29:39) AEO is bringing desktop optimization back—here’s why(32:00) How to repurpose content for maximum AEO impact(36:20) Why YouTube is a bigger opportunity than ChatGPT today(41:20) Using communities, PR, and affiliates to shape your AI narrative(44:10) The big secret: Answer Engine Optimization is just good marketingConnect with Patrick:X: @patrickstoxLinkedIn: patrickstoxConnect with Tim:X: @timsouloLinkedIn: timsouloWebsite: timsoulo.com | — | ||||||
| 10/28/25 |  How to Win in AI Search (Real Data, No Hype) | Ryan Law (Ahrefs) | AI search is exploding — and everyone wants to teach you how to show up in ChatGPT.But in this new “Wild West,” who can you actually trust?Meet Ryan Law, Ahrefs’ Director of Content Marketing.Ryan and his team have carried out some of the largest studies on AI search, backed by millions of data points, to understand what actually works when it comes to Answer Engine Optimization (AEO).If you’ve been waiting for a credible, data-backed guide to getting your brand and content visible in AI search — this is it.What you’ll learn in this episode:00:00 — Intro01:06 — The Current State of AI Search03:46 — 3 Ways to Influence Your AI Visibility07:55 — The “Era of Off-Page SEO”: Why Mentions Are the New Backlinks14:48 — Optimizing the Content Types AI Prefers to Cite18:33 — How to Write for AI (and Humans)25:51 — Finding and Fixing “Hallucinated URLs” from AI27:18 — The Untapped Training Data Sources LLMs Love28:37 — How to Perform a Content Gap Analysis for the AI Era32:56 — The #1 Technical Mistake in Answer Engine Optimization34:40 — Fan-Out Queries: How AI Actually Searches Google39:50 — The Spam Strategy You Must Avoid41:00 — A Simple 2-Category Framework for AEO42:32 — AI Search vs. Google’s AI Overviews44:50 — OutroConnect with Ryan:LinkedIn — https://www.linkedin.com/in/thinkingslow/X — @thinking_slowConnect with Tim:LinkedIn — https://www.linkedin.com/in/timsoulo/X — @timsouloWebsite — https://www.timsoulo.com/If you enjoyed this episode, don’t forget to follow the Ahrefs Podcast and share it with a friend.Referenced:Ahrefs Brand Radar — https://ahrefs.com/brand-radarAhrefs Site Explorer — https://ahrefs.com/site-explorerAhrefs Web Analytics — https://ahrefs.com/webmaster-toolsClearscope — https://www.clearscope.ioG2 — https://www.g2.comReddit — https://www.reddit.comQuora — https://www.quora.com | — | ||||||
| 9/9/25 |  The 3 Types of EGC Every Brand Should Be Using | Melissa Laurie (Oysterly Media) | Employee-generated content isn’t just a trend — it’s the future of marketing.In this episode of the Ahrefs Podcast, we dive deep into the world of Employee Generated Content (EGC) and short-form social video with Melissa Laurie, founder and CEO of Oysterly Media.Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC right — and why audiences are craving genuine interactions over polished ads.She breaks down the powerful “Triple A Effect” of EGC:Attracting top talent,Retaining engaged staff,And accelerating sales with real product showcases.You’ll hear why Gen Z doesn’t magically know how to make great social content, how to structure a video that hooks attention in seconds, and why even the Singapore Police Force is jumping on the trend.Melissa shares real-world frameworks, production tips, and success stories from companies like Hilton and Microsoft.In this episode:(00:00) Intro(01:57) What is Employee-Generated Content (EGC)?(03:32) Posting from employee accounts vs company accounts(09:27) Using EGC to help with employee disengagement and recruiting(15:35) Examples of successful Day in the Life videos(21:00) Frameworks for EGC videos(31:59) Does trend-jumping work for companies?(35:36) Misconceptions about EGC(41:26) Hacks for making solid short-form videos(48:00) Consulting vs outsourcing for social media content(50:13) The ROI of short-form video for businesses(55:42) Making the shift from sales to social media(58:15) OutroWe hope you enjoyed this episode of the Ahrefs Podcast!Be sure to like, subscribe — and tell a friend.Where to find Melissa:LinkedIn: Melissa LaurieWebsite: oysterlymedia.comWhere to find Tim:LinkedIn: Tim SouloX: @timsouloWebsite: timsoulo.com | — | ||||||
| 8/26/25 |  Google Will Kill Your Traffic - Here's How You Adapt | Kevin Indig (Growth Memo) | AI Overviews are changing search — but not in the way Google wants you to think.In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy.Kevin analyzed over 5 billion search visits and found that while people are searching more often, they’re spending less time per session — and zero-click searches are on the rise.But this isn’t just about traffic.Kevin argues that SEO isn’t dying — it’s just entering a new investment cycle. The smartest companies are already shifting resources toward AI visibility, building tools, and rethinking how they show up in ChatGPT and beyond.In this episode:(00:00) Intro(02:39) How is search changing?(06:20) Revenue vs traffic(10:30) How AI Overviews are changing(13:46) Join Kevin at Ahrefs Evolve(14:23) How to show up in AI Overviews (and is it even useful?)(20:10) AI Overview volatility(26:02) Queries vs prompts(31:11) External validation: the key to ranking on AI Overviews(35:13) Is SEO dead?(42:50) Ranking in AI Overviews vs ChatGPT(49:18) What you should be optimizing with AI(01:05:42) Vibe coding in action(01:07:21) OutroWe hope you enjoyed this episode of the Ahrefs Podcast!Be sure to like, subscribe — and tell a friend.Where to find Kevin:LinkedIn: Kevin IndigX: @Kevin_IndigWebsite: mkt1.coWhere to find Tim:LinkedIn: Tim SouloX: @timsouloWebsite: timsoulo.comReferenced in this episode👤 PeopleDmitry GerasimenkoRyan LawRand FishkinEric Siu🏢 Companies & BrandsAhrefsGoogleOpenAISimilarwebChatGPTRamp🛠️ Tools / PlatformsClaudeHumata AIAirOpsv0 by VercelCursorRelevance AI📚 Frameworks & ConceptsAI Overviews (Google SGE)Vibe CodingZero-Click SearchesFirst Mover AdvantageInformation Gain (SEO Strategy)#SEO #GoogleAI #AIOverviews #AhrefsPodcast #KevinIndig #SearchMarketing #DigitalMarketing #AIContent #LLMSearch #ZeroClickSearches #ContentStrategy #AIinMarketing #VibeCoding #MarketingAutomation #aiseo | — | ||||||
| 8/12/25 |  Inbound Is Changing — Here’s What You Do Instead | Emily Kramer (MKT1) | Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack).After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GTM motions.She’s seen it all.We chatted about positioning fundamentals, product vs. content marketing, the growing founder-influencer trend, and her personally coined Fuel and Engine Framework that identifies which part of a broken marketing machine needs fixing.In this episode:(00:00) Intro(01:38) How Will AI Change Startup Marketing and Advising?(07:53) The First Steps to Startup Marketing(14:56) Join Emily at Ahrefs Evolve(15:35) The 12 Marketing Advantages Framework(16:43) Getting Your Messaging and Positioning Right(22:40) The Fuel and Engine Framework(28:59) The 30% Juice Rule for Startups (DEBUNKED)(34:57) The Difference Between Product Marketing and Content Marketing(40:11) Examples of Ultra-Successful Campaigns & Measuring the ROI(49:13) Category Creation vs Roles(51:28) The Rise of Ecosystem Marketing(59:34) Is SEO Dying?(01:01:21) Founders as Influencers(01:07:57) The Shortcut to Building Brand Influence(01:14:10) OutroWe hope you enjoyed this episode of the Ahrefs Podcast! As always, be sure to like, subscribe, and tell a friend.—Where to find Emily:LinkedIn: https://www.linkedin.com/in/emilykramer/Website: https://www.mkt1.co/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: https://x.com/timsouloWebsite: https://www.timsoulo.com/—Referenced in this episode:👤 People:Dave Fallarme – https://www.linkedin.com/in/dfallarme/April Dunford – https://aprildunford.com/Dustin Moskovitz – https://en.wikipedia.org/wiki/Dustin_MoskovitzRyan Law – https://www.linkedin.com/in/thinkingslow/Dmitry Gerasimenko – https://www.linkedin.com/in/dmytrogerasymenko/🏢 Companies & Brands:Owner – https://owner.com/Carta – https://carta.com/Airbnb – https://www.airbnb.com/Clay – https://www.clay.com/Asana – https://asana.com/Facebook – https://www.facebook.com/Twitter – https://twitter.com/Substack – https://substack.com/🛠️ Tools / Platforms:ChatGPT – https://chat.openai.com/LinkedIn – https://www.linkedin.com/Reddit – https://www.reddit.com/TikTok – https://www.tiktok.com/Google – https://www.google.com/📚 Frameworks & Concepts:Fuel & Engine Framework – https://mkt1.substack.com/p/fuel-engineMarketing Advantages – https://newsletter.mkt1.co/p/find-and-accelerate-your-marketingPercent Juice Rule – https://newsletter.mkt1.co/p/high-impact-contentCategory Creation vs Design – https://www.aprildunford.com/post/dont-let-customers-decide-what-your-product-isEcosystem Marketing – https://newsletter.mkt1.co/p/ecosystem-marketingBusiness Potential – https://blog.timsoulo.com/business-potential-the-most-important-metric-in-content-marketing/🌐 Other:Hashtag Angels – https://www.hashtagangels.com/—#StartupMarketing #MarketingStrategy #EmilyKramer #Ahrefs #B2BMarketing #ContentMarketing #FuelAndEngine #EcosystemMarketing #PersonalBrand #MKT1 | — | ||||||
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Chart history for Ahrefs Podcast
Peaked at #48 in Sweden, currently #48 in Sweden.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| Sweden | — | #48 | #48 | — |
| HK | — | #71 | #71 | — |
| Denmark | — | #85 | #85 | — |
| PL | — | #86 | #86 | — |
| CZ | — | #97 | #97 | — |
| GR | — | #108 | #108 | — |
| TH | — | #115 | #115 | — |
| Netherlands | — | #123 | #123 | — |
| BE | — | #126 | #126 | — |
| MY | — | #150 | #150 | — |
| AT | — | #168 | #168 | — |
| Finland | — | #170 | #170 | — |
| PH | — | #170 | #170 | — |
| Brazil | — | #185 | #185 | — |
| Canada | — | #187 | #187 | — |
| HU | — | #191 | #191 | — |
Chart Positions
16 placements across 16 markets.
Chart Positions
16 placements across 16 markets.