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From 11 epsHosts
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Recent episodes
How Ahrefs team is automating blog content with AI | Ryan Law (Ahrefs)
Apr 28, 2026
50m 38s
How to automate blog writing with AI from keyword to published | Ryan Law (Ahrefs)
Apr 28, 2026
Unknown duration
Ahrefs' CMO answering your (tough) questions | Tim Soulo
Apr 14, 2026
39m 24s
The "Sitcom" Ad Strategy: How One Funny Video Closed 12 Deals | Luke Winter (Deadpan Agency)
Mar 31, 2026
55m 24s
Inside ZoomInfo’s $1.2B AI GTM Engine | Tal Raz
Mar 17, 2026
1h 12m 25s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 4/28/26 |  How Ahrefs team is automating blog content with AI | Ryan Law (Ahrefs)✨ | AI content automationblog writing+3 | Ryan Law | Ahrefs | — | AIblog content+5 | — | 50m 38s | |
| 4/28/26 | How to automate blog writing with AI from keyword to published | Ryan Law (Ahrefs) | Most writers can barely publish one article per week — but what if AI could help you draft 30 articles in less time?Ryan Law has cracked the code with an automated content pipeline that’s already producing high-quality articles for the Ahrefs blog in just 8–12 minutes each.Ryan Law is Head of Marketing at Ahrefs and has spent years refining AI-powered content workflows. He’s built an intricate system of 23+ AI “skills” that work together to research, outline, draft, and optimize blog content — all while maintaining the Ahrefs voice and incorporating product use cases naturally.In this episode, you’ll discover exactly how Ryan’s “blog pipeline” works, why breaking content creation into discrete steps produces better results, and how AI eliminates the drudgery of writing while preserving human creativity.Tim also shares his own AI workflow for writing his upcoming book through voice dictation.Here’s what you’ll learn in this episode:(00:00) Intro(01:37) Inside Ryan’s 23-skill AI content automation system(07:48) The research phase: analyzing competitor content and finding gaps(19:19) Referencing existing content to maintain consistency(22:23) Creating exhaustive outlines using the MECE principle(23:44) Why examples beat instructions for teaching AI your voice(29:26) Finding natural product placement opportunities(34:37) The critical importance of providing human context(41:00) Using AI to update thousands of existing articles(48:01) How AI eliminates creative drudgery, not creativity itselfWhere to find Ryan Law:LinkedIn: https://www.linkedin.com/in/thinkingslow/X: @thinkingslowWebsite: https://www.ryanlaw.me/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:Claude (Anthropic): https://claude.aiAhrefs: https://ahrefs.com | — | ||||||
| 4/14/26 |  Ahrefs' CMO answering your (tough) questions | Tim Soulo✨ | SEO toolsAI search+4 | Tim Soulo | Content ExplorerSite Audit+4 | — | SEOAhrefs+6 | — | 39m 24s | |
| 3/31/26 |  The "Sitcom" Ad Strategy: How One Funny Video Closed 12 Deals | Luke Winter (Deadpan Agency)✨ | B2B marketingcomedy video+3 | Luke Winter | Deadpan AgencyAhrefs Podcast | London | B2B brandscomedy campaigns+3 | — | 55m 24s | |
| 3/17/26 |  Inside ZoomInfo’s $1.2B AI GTM Engine | Tal Raz✨ | AI in marketinggo-to-market strategies+4 | Tal Raz | ChatGPTGemini+2 | — | ZoomInfoAI tools+5 | — | 1h 12m 25s | |
| 3/3/26 |  How to Build a $2.1B Brand with a Team of 10 (Gamma’s Playbook)✨ | AI marketingbrand strategy+3 | Kristin Fracchia | Gamma | San Francisco | Gammaviral videos+5 | — | 1h 16m 07s | |
| 2/17/26 |  10x Your Marketing With These AI Workflows | Kieran Flanagan (Hubspot)✨ | AI in marketingsales efficiency+3 | Kieran Flanagan | HubSpotAhrefs Podcast+1 | — | AI workflowssales meetings+3 | — | 1h 05m 08s | |
| 2/3/26 |  Top SEO myths debunked with real data | Ethan Smith (Graphite)✨ | SEO mythsAI impact on traffic+4 | Ethan Smith | ChatGPTGemini+5 | — | SEOAI traffic+6 | — | 56m 43s | |
| 1/20/26 |  How To Make People Care About Your Brand | Jay Acunzo✨ | early-stage marketingbrand resonance+4 | Jay Acunzo | HubSpotGoogle | — | marketingresonance+5 | — | 1h 03m 16s | |
| 1/6/26 |  Copywriting Is a Dead Skill | Neville Medhora✨ | copywritingAI in writing+4 | Neville Medhora | Copywriting CourseSwipeFile.com | — | copywritingAI writing+5 | — | 58m 31s | |
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| 12/23/25 |  AI Is Replacing Marketers — Here’s the 6-Step Plan to Survive | Ryan Law✨ | AI in marketingcareer survival+4 | Ryan Law | Ahrefs PodcastOpenAI+1 | — | AImarketing career+5 | — | 1h 00m 03s | |
| 12/9/25 |  Clay's $3.1B Marketing Playbook | Bruno Estrella (Clay)✨ | marketing strategySaaS growth+4 | Bruno Estrella | Clay | — | Claymarketing playbook+5 | — | 1h 07m 25s | |
| 11/25/25 |  Stop Wasting Money On Fake Influencers (Do This Instead) | Jeremy Boissinot (Favikon) | Influencer marketing might be the most hyped growth channel right now. But here’s the problem: most companies are burning money on it. How do you know which influencers are legit and which ones are just gaming the system before you waste your budget?Meet Jeremy Boissinot, founder of Favicon, an influencer marketing platform that has analyzed over 500,000 LinkedIn creators to understand the data signals behind real expertise vs algorithm hacks. In this episode, Jeremy breaks down the red flags that can save you from losing tens of thousands on a bad campaign.Here’s what you’ll learn:00:00 Intro01:17 The rise of fake influencers in B2B03:18 How LinkedIn influencers fake follower counts07:10 AI-generated comments and the Dead Internet Theory on LinkedIn11:33 The real motivation behind spam commenting17:27 How to measure an influencer’s true authenticity23:58 Are influencer engagement pods still a thing?31:16 Trust is the new currency: separating experts from algorithm hackers36:22 Can you spot AI-generated content?39:27 How to measure content originality44:12 Why 95 percent of influencer campaigns fail (and why it’s usually the advertiser’s fault)50:15 Why Reddit is the next big B2B marketing channelWhere to find Jeremy:LinkedIn: https://www.linkedin.com/in/jeremyboissinot/Website: https://www.favicon.com/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: https://x.com/timsouloWebsite: https://www.timsoulo.com/Referenced:Justin Welsh: https://www.linkedin.com/in/justinwelsh/Substack: https://substack.com/Reddit: https://www.reddit.com/Skool: https://www.skool.com/ | — | ||||||
| 11/11/25 |  World's Top SEO Expert Busts AI Search Myths | Patrick Stox (Ahrefs) | If you want your brand to show up in ChatGPT, do you follow the same rules as ranking in Google—or is it a completely different game?To settle the debate, we brought in Patrick Stox, one of the most experienced SEO professionals in the industry. Patrick’s been tracking the rise of “Answer Engine Optimization” (AEO) and has strong opinions about the advice new experts are spreading.In this episode, we dive deep into how AI chatbots pull information, how to get your brand mentioned by them, and why AEO might not be as new as it sounds.Here’s what you’ll learn:(00:00) Intro(02:05) Do AI bots render JavaScript? The surprising answer(04:20) To get cited by AI, should your content be the same or different?(10:18) How Large Language Models (LLMs) actually work(15:10) The most important AEO tactic isn’t SEO—it’s this(20:00) Actionable tactics to control what AI says about you(26:20) Why a Korean search query might cite an English page(29:39) AEO is bringing desktop optimization back—here’s why(32:00) How to repurpose content for maximum AEO impact(36:20) Why YouTube is a bigger opportunity than ChatGPT today(41:20) Using communities, PR, and affiliates to shape your AI narrative(44:10) The big secret: Answer Engine Optimization is just good marketingConnect with Patrick:X: @patrickstoxLinkedIn: patrickstoxConnect with Tim:X: @timsouloLinkedIn: timsouloWebsite: timsoulo.com | — | ||||||
| 10/28/25 |  How to Win in AI Search (Real Data, No Hype) | Ryan Law (Ahrefs) | AI search is exploding — and everyone wants to teach you how to show up in ChatGPT.But in this new “Wild West,” who can you actually trust?Meet Ryan Law, Ahrefs’ Director of Content Marketing.Ryan and his team have carried out some of the largest studies on AI search, backed by millions of data points, to understand what actually works when it comes to Answer Engine Optimization (AEO).If you’ve been waiting for a credible, data-backed guide to getting your brand and content visible in AI search — this is it.What you’ll learn in this episode:00:00 — Intro01:06 — The Current State of AI Search03:46 — 3 Ways to Influence Your AI Visibility07:55 — The “Era of Off-Page SEO”: Why Mentions Are the New Backlinks14:48 — Optimizing the Content Types AI Prefers to Cite18:33 — How to Write for AI (and Humans)25:51 — Finding and Fixing “Hallucinated URLs” from AI27:18 — The Untapped Training Data Sources LLMs Love28:37 — How to Perform a Content Gap Analysis for the AI Era32:56 — The #1 Technical Mistake in Answer Engine Optimization34:40 — Fan-Out Queries: How AI Actually Searches Google39:50 — The Spam Strategy You Must Avoid41:00 — A Simple 2-Category Framework for AEO42:32 — AI Search vs. Google’s AI Overviews44:50 — OutroConnect with Ryan:LinkedIn — https://www.linkedin.com/in/thinkingslow/X — @thinking_slowConnect with Tim:LinkedIn — https://www.linkedin.com/in/timsoulo/X — @timsouloWebsite — https://www.timsoulo.com/If you enjoyed this episode, don’t forget to follow the Ahrefs Podcast and share it with a friend.Referenced:Ahrefs Brand Radar — https://ahrefs.com/brand-radarAhrefs Site Explorer — https://ahrefs.com/site-explorerAhrefs Web Analytics — https://ahrefs.com/webmaster-toolsClearscope — https://www.clearscope.ioG2 — https://www.g2.comReddit — https://www.reddit.comQuora — https://www.quora.com | — | ||||||
| 9/9/25 |  The 3 Types of EGC Every Brand Should Be Using | Melissa Laurie (Oysterly Media) | Employee-generated content isn’t just a trend — it’s the future of marketing.In this episode of the Ahrefs Podcast, we dive deep into the world of Employee Generated Content (EGC) and short-form social video with Melissa Laurie, founder and CEO of Oysterly Media.Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC right — and why audiences are craving genuine interactions over polished ads.She breaks down the powerful “Triple A Effect” of EGC:Attracting top talent,Retaining engaged staff,And accelerating sales with real product showcases.You’ll hear why Gen Z doesn’t magically know how to make great social content, how to structure a video that hooks attention in seconds, and why even the Singapore Police Force is jumping on the trend.Melissa shares real-world frameworks, production tips, and success stories from companies like Hilton and Microsoft.In this episode:(00:00) Intro(01:57) What is Employee-Generated Content (EGC)?(03:32) Posting from employee accounts vs company accounts(09:27) Using EGC to help with employee disengagement and recruiting(15:35) Examples of successful Day in the Life videos(21:00) Frameworks for EGC videos(31:59) Does trend-jumping work for companies?(35:36) Misconceptions about EGC(41:26) Hacks for making solid short-form videos(48:00) Consulting vs outsourcing for social media content(50:13) The ROI of short-form video for businesses(55:42) Making the shift from sales to social media(58:15) OutroWe hope you enjoyed this episode of the Ahrefs Podcast!Be sure to like, subscribe — and tell a friend.Where to find Melissa:LinkedIn: Melissa LaurieWebsite: oysterlymedia.comWhere to find Tim:LinkedIn: Tim SouloX: @timsouloWebsite: timsoulo.com | — | ||||||
| 8/26/25 |  Google Will Kill Your Traffic - Here's How You Adapt | Kevin Indig (Growth Memo) | AI Overviews are changing search — but not in the way Google wants you to think.In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy.Kevin analyzed over 5 billion search visits and found that while people are searching more often, they’re spending less time per session — and zero-click searches are on the rise.But this isn’t just about traffic.Kevin argues that SEO isn’t dying — it’s just entering a new investment cycle. The smartest companies are already shifting resources toward AI visibility, building tools, and rethinking how they show up in ChatGPT and beyond.In this episode:(00:00) Intro(02:39) How is search changing?(06:20) Revenue vs traffic(10:30) How AI Overviews are changing(13:46) Join Kevin at Ahrefs Evolve(14:23) How to show up in AI Overviews (and is it even useful?)(20:10) AI Overview volatility(26:02) Queries vs prompts(31:11) External validation: the key to ranking on AI Overviews(35:13) Is SEO dead?(42:50) Ranking in AI Overviews vs ChatGPT(49:18) What you should be optimizing with AI(01:05:42) Vibe coding in action(01:07:21) OutroWe hope you enjoyed this episode of the Ahrefs Podcast!Be sure to like, subscribe — and tell a friend.Where to find Kevin:LinkedIn: Kevin IndigX: @Kevin_IndigWebsite: mkt1.coWhere to find Tim:LinkedIn: Tim SouloX: @timsouloWebsite: timsoulo.comReferenced in this episode👤 PeopleDmitry GerasimenkoRyan LawRand FishkinEric Siu🏢 Companies & BrandsAhrefsGoogleOpenAISimilarwebChatGPTRamp🛠️ Tools / PlatformsClaudeHumata AIAirOpsv0 by VercelCursorRelevance AI📚 Frameworks & ConceptsAI Overviews (Google SGE)Vibe CodingZero-Click SearchesFirst Mover AdvantageInformation Gain (SEO Strategy)#SEO #GoogleAI #AIOverviews #AhrefsPodcast #KevinIndig #SearchMarketing #DigitalMarketing #AIContent #LLMSearch #ZeroClickSearches #ContentStrategy #AIinMarketing #VibeCoding #MarketingAutomation #aiseo | — | ||||||
| 8/12/25 |  Inbound Is Changing — Here’s What You Do Instead | Emily Kramer (MKT1) | Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack).After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GTM motions.She’s seen it all.We chatted about positioning fundamentals, product vs. content marketing, the growing founder-influencer trend, and her personally coined Fuel and Engine Framework that identifies which part of a broken marketing machine needs fixing.In this episode:(00:00) Intro(01:38) How Will AI Change Startup Marketing and Advising?(07:53) The First Steps to Startup Marketing(14:56) Join Emily at Ahrefs Evolve(15:35) The 12 Marketing Advantages Framework(16:43) Getting Your Messaging and Positioning Right(22:40) The Fuel and Engine Framework(28:59) The 30% Juice Rule for Startups (DEBUNKED)(34:57) The Difference Between Product Marketing and Content Marketing(40:11) Examples of Ultra-Successful Campaigns & Measuring the ROI(49:13) Category Creation vs Roles(51:28) The Rise of Ecosystem Marketing(59:34) Is SEO Dying?(01:01:21) Founders as Influencers(01:07:57) The Shortcut to Building Brand Influence(01:14:10) OutroWe hope you enjoyed this episode of the Ahrefs Podcast! As always, be sure to like, subscribe, and tell a friend.—Where to find Emily:LinkedIn: https://www.linkedin.com/in/emilykramer/Website: https://www.mkt1.co/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: https://x.com/timsouloWebsite: https://www.timsoulo.com/—Referenced in this episode:👤 People:Dave Fallarme – https://www.linkedin.com/in/dfallarme/April Dunford – https://aprildunford.com/Dustin Moskovitz – https://en.wikipedia.org/wiki/Dustin_MoskovitzRyan Law – https://www.linkedin.com/in/thinkingslow/Dmitry Gerasimenko – https://www.linkedin.com/in/dmytrogerasymenko/🏢 Companies & Brands:Owner – https://owner.com/Carta – https://carta.com/Airbnb – https://www.airbnb.com/Clay – https://www.clay.com/Asana – https://asana.com/Facebook – https://www.facebook.com/Twitter – https://twitter.com/Substack – https://substack.com/🛠️ Tools / Platforms:ChatGPT – https://chat.openai.com/LinkedIn – https://www.linkedin.com/Reddit – https://www.reddit.com/TikTok – https://www.tiktok.com/Google – https://www.google.com/📚 Frameworks & Concepts:Fuel & Engine Framework – https://mkt1.substack.com/p/fuel-engineMarketing Advantages – https://newsletter.mkt1.co/p/find-and-accelerate-your-marketingPercent Juice Rule – https://newsletter.mkt1.co/p/high-impact-contentCategory Creation vs Design – https://www.aprildunford.com/post/dont-let-customers-decide-what-your-product-isEcosystem Marketing – https://newsletter.mkt1.co/p/ecosystem-marketingBusiness Potential – https://blog.timsoulo.com/business-potential-the-most-important-metric-in-content-marketing/🌐 Other:Hashtag Angels – https://www.hashtagangels.com/—#StartupMarketing #MarketingStrategy #EmilyKramer #Ahrefs #B2BMarketing #ContentMarketing #FuelAndEngine #EcosystemMarketing #PersonalBrand #MKT1 | — | ||||||
| 8/5/25 |  AI Writing at Scale: Ahrefs’ Step-by-Step Workflow | Ryan Law (Ahrefs) | Tim Soulo posted on LinkedIn asking if anyone wanted the full breakdown of the publishing process behind Ahrefs’ AI-written articles that actually ranked. Over 400 people commented “do it.”This episode is the result.Ryan Law, Director of Content Marketing at Ahrefs, walks Tim through the entire AI content workflow he built — from crafting detailed briefs to editing hallucinated links.It’s not a “push-button” prompt. It’s a repeatable system that combines ChatGPT with real editorial oversight.And the results are nearly indistinguishable from human-written content.You’ll hear how Ryan builds outlines, adds expert-level insight, handles internal linking, and avoids the usual AI traps.If you’re serious about using AI in your content strategy — and not just experimenting — this is the episode to watch.LinkedIn post:https://www.linkedin.com/posts/timsoulo_we-built-a-10-step-process-to-create-ai-generated-activity-7348327597769953283-mpQWIn this episode:(00:00) Why We Made This Episode(01:03) How We Know This Workflow Works(02:05) The Basic Setup in ChatGPT (Foundational Instruction Files)(05:45) Setting up the Content Brief(14:19) Join Ryan at Ahrefs Evolve(16:03) Generating a Solid Outline(19:36) Improving AI Output(27:05) The Importance of Human Review(29:33) Polishing the Formatting(30:43) A Closer Look at the 7 Foundational Documents(44:01) Outro–––Where to find Ryan:LinkedIn: https://www.linkedin.com/in/thinkingslow/X: @thinking_slowWebsite: https://ryanlaw.me/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/–––Referenced in this episode👤 PeopleRyan Lawhttps://www.linkedin.com/in/thinkingslow/Andrej Karpathyhttps://karpathy.ai/Barbara Mintohttps://barbaraminto.com/Gary Provosthttps://en.wikipedia.org/wiki/Gary_ProvostPatrick Stoxhttps://www.linkedin.com/in/patrickstox/⸻🏢 Companies & BrandsAhrefshttps://ahrefs.com/Googlehttps://www.google.com/Teslahttps://www.tesla.com/McKinsey & Companyhttps://www.mckinsey.com/⸻🛠️ Tools / PlatformsChatGPThttps://chat.openai.com/WordPresshttps://wordpress.org/Claudehttps://www.anthropic.com/product/claudeReplithttps://replit.com/Google Docshttps://docs.google.com/LinkedInhttps://www.linkedin.com/GitHubhttps://github.com/⸻📚 Frameworks & ConceptsPAS Formula (Problem–Agitate–Solution)https://beomniscient.com/blog/pas-copywriting/MECE Principle (Mutually Exclusive, Collectively Exhaustive)https://en.wikipedia.org/wiki/MECE_principlePyramid Principlehttps://www.amazon.fr/Pyramid-Principle-Logic-Writing-Thinking/dp/0273710516Information Gain (SEO & Content Strategy)https://www.clearscope.io/blog/information-gain-seo–––#AIContent#ContentMarketing#SEOStrategy#ChatGPT#Ahrefs#AIWorkflow#ContentCreation#DigitalMarketing#AIforSEO#AhrefsPodcast | — | ||||||
| 7/29/25 |  If Your Marketing Isn't Bold Enough AI WILL Replace You | Mark Schaefer (Audacious) | Is your marketing stuck in “competent” mode?In a world where AI can generate endless content, being good isn’t good enough anymore.In this episode, Tim Soulo sits down with best-selling author and marketing futurist Mark Schaefer to unpack why most marketing feels flat — and how to fix it. Drawing from his book Audacious, Mark makes the case for out-humaning the machines: creating content that’s emotional, unexpected, and deeply memorable.You’ll learn:Why the real threat to your brand isn’t AI — it’s being boringHow concepts like the handicap principle and pratfall effect make content feel more realWhat a $1,500 pig can teach you about word-of-mouth marketingWhy Liquid Death isn’t selling water — they’re selling marketingHow to measure the ROI of audacity in a spreadsheet-driven worldIf your brand is playing it safe, this conversation will push you to think bigger, bolder, and more human.Chapters:(00:00) Intro(03:06) The Concept of Audacious Marketing(08:52) How to Out-Human the Machines(11:39) Join Ahrefs Evolve(12:18) Using AI in Marketing(21:12) How a $1500 Pig Became a Marketing Sensation(30:47) Breaking Bad Rules for Good Reasons(37:12) Creating Awe to Break the Pandemic of Dull(48:31) Using Controversy and Stunts to Create Awareness(55:28) How Liquid Death Disrupted a Boring Industry Through Marketing(01:05:15) Buying a Product vs Buying a Brand(01:13:27) Measuring the Impact of Audacious Marketing(01:21:01) OutroWhere to find Mark:LinkedIn: https://www.linkedin.com/in/chrisclickup/Website: https://clickup.com/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: https://twitter.com/timsouloWebsite: https://www.timsoulo.com/Referenced in this episode:👤 PeopleMichael Krivica — https://www.linkedin.com/in/michaelkrivica/Dacher Keltner — https://www.linkedin.com/in/dacherkeltner/Peter Drucker — https://en.wikipedia.org/wiki/Peter_DruckerPhilip Kotler — https://www.linkedin.com/in/philipkotler/Patrick Campbell — https://www.linkedin.com/in/patrickccampbell/Jonah Berger — https://www.linkedin.com/in/jonahberger/Bill Gates — https://www.linkedin.com/in/billgates/Mike Cessario (Liquid Death Founder) — https://www.linkedin.com/in/mikecessario/Stix Nielsen (ex-Liquid Death CMO) — https://www.linkedin.com/in/stixnielsen/🏢 Companies & BrandsAhrefs — https://ahrefs.com/Coca-Cola — https://www.coca-colacompany.com/Netflix — https://www.netflix.com/Liquid Death — https://liquiddeath.com/Pepsi — https://www.pepsico.com/Powerade — https://www.powerade.com/Gatorade — https://www.gatorade.com/Elf Cosmetics — https://www.elfcosmetics.com/Roblox — https://www.roblox.com/monday.com — https://monday.com/ClickUp — https://clickup.com/Asana — https://asana.com/BMW — https://www.bmw.com/Audi — https://www.audi.com/Mercedes — https://www.mercedes-benz.com/ProfitWell — https://www.profitwell.com/Mischief Agency — https://www.mischiefusa.com/Taboo — https://www.taboo.com.au/📚 BooksAudacious by Mark Schaefer — https://www.amazon.com/Audacious-Marketing-Humans-Machines-Dominate/dp/1119904791Contagious: Why Things Catch On by Jonah Berger — https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686579Awe: The New Science of Everyday Wonder and How It Can Transform Your Life by Dacher Keltner — https://www.amazon.com/Awe-Science-Everyday-Wonder-Transform/dp/1982172820📚 Concepts & FrameworksHandicap Principle — https://en.wikipedia.org/wiki/Handicap_principlePratfall Effect — https://en.wikipedia.org/wiki/Pratfall_effectSocial Objects — https://en.wikipedia.org/wiki/Social_objectCollective Effervescence — https://en.wikipedia.org/wiki/Collective_effervescenceFour P’s of Marketing — https://www.investopedia.com/terms/f/four-ps-of-marketing.asp🎬 EventsSouth by Southwest (SXSW) — https://www.sxsw.com/Ahrefs Evolve Conference — https://ahrefs.com/evolve | — | ||||||
| 7/15/25 |  Unpacking the Social Media Playbook of a $4B brand | Chris Cunningham (ClickUp) | Chris Cunningham, founding member of ClickUp, reveals the social media strategy that drives a staggering 150M monthly impressions. This is *the* exact strategy that's also attracted major clients like VaynerMedia (yes, GaryVee literally found them through social media).Grab your notes. 📝 Chris shares his contrarian take on hooks and pattern interrupts, explains why hiring LA actors is a no-brainer for your social content, and walks us through his secret Trial Reels technique that consistently multiplies video performance.In this episode: (00:00) The Power of Humor in B2B Marketing(00:57) Measuring ROI in Social Media Strategies(05:10) How Much Does It Cost to Create This Type of Content? (07:32) Finding and Hiring Talent for Content Creation(12:57) Integrating Humor with Project Management Software(17:25) The Creative Process: From Ideas to Execution(18:40) Using Trial Reels to Test Impact(21:08) Brainstorming Creative Ideas(24:02) Balancing Fun and Product Promotion(29:17) Breaking Marketing Norms(33:30) The ABCD Framework for Content Creation(38:33) Pattern Interrupt Techniques in Content(43:18) Psychological Hacks for Converting Followers(46:24) Building a Personal Brand Vs a Company Brand(50:39) Types of Content for Brand Accounts(53:44) Defining the ClickUp Brand(57:10) The $15K ClickUp Album(01:02:01) Influencer Marketing Strategies(01:04:50) The Super Bowl Ad Experience(01:07:35) AI in Marketing: A Critical Perspective(01:11:54) OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). ⸻Where to find Chris:LinkedIn: https://www.linkedin.com/in/chrisclickup/X: @ChrisClickUpWebsite: https://clickup.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/⸻Referenced in this episode: 👤 PeopleGary Vaynerchuk (GaryVee): https://www.linkedin.com/in/garyvaynerchuk/Kyle Coleman (ClickUp CMO): https://www.linkedin.com/in/kylecoleman/Adam Robinson: https://www.linkedin.com/in/adamsrobinson/Gaurav Agarwal (ClickUp COO): https://www.linkedin.com/in/gaurav-agarwal-8278271/Zeb Evans (ClickUp Founder/CEO): https://www.linkedin.com/in/zeb-evans/Seth Godin: https://www.sethgodin.com/Mr. Beast: @MrBeast Clever (Artist): https://en.wikipedia.org/wiki/Clever_(rapper)⸻🏢 Companies & BrandsVaynerMedia: https://vaynerx.com/Adweek (Adworld): https://www.adweek.com/Groundlings: https://www.groundlings.com/Copy AI: https://www.copy.ai/Clari: https://www.clari.com/BuzzFeed: https://www.buzzfeed.com/Halligan Cinema: https://halligancinema.com/HubSpot: https://www.hubspot.com/Asana: https://asana.com/Jira: https://www.atlassian.com/software/jiraWendy’s: https://www.wendys.com/Apple: https://www.apple.com/Windows (Microsoft): https://www.microsoft.com/en-us/windowsMorning Brew: https://www.morningbrew.com/⸻🛠️ Tools / PlatformsTikTok: https://www.tiktok.com/Instagram:https://www.instagram.com/LinkedIn: https://www.linkedin.com/Spotify: https://www.spotify.com/Apple Music: https://www.apple.com/apple-music/YouTube: https://www.youtube.com/Claude (Anthropic AI): https://www.anthropic.com/news/claude-3-familyChatGPT (OpenAI): https://chat.openai.com/Clay (Lead gen / enrichment): https://www.clay.com/ | — | ||||||
| 7/1/25 |  “I Wrote 21 Blog Posts in 30 Minutes. And They're GOOD.” | Eric Siu (Single Grain) | Is AI replacing marketers, or just helping bad marketers move faster?In this episode, we're joined by Eric Siu, founder of Single Grain, host of @LevelingUpOfficial , and advisor to some of the biggest SaaS companies, to debate how AI is changing marketing right now.Eric breaks down the AI workflows his agency uses to cut content production time by 90%, including how they generated 21 blog posts in 30 minutes. But it’s not magic. We dive into where AI works, where it still fails, and why human editors are still a critical part of the process.We discuss: 00:00 Intro00:57 Growing an Agency in an AI World05:23 What Can AI Actually Be Used for Right Now? 09:30 21 Blog Posts in 30 Minutes: Real or Slop?13:11 The Role of Human Editors in AI Content15:52 AI Tools Reshaping Marketing23:54 Agency Value in the Age of AI30:25 AI for Scheduling, Note-Taking, and Automation44:03 Gamifying SOPs with AI46:57 One-Click Internal Linking50:53 The Personal Brand Machine (And How AI Supercharges It)58:50 AI-Powered LinkedIn Ads & ABM01:08:07 OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). ⸻Where to find Eric:LinkedIn: https://www.linkedin.com/in/ericosiu/X: @ericosiuWebsites: https://www.singlegrain.com/https://karrot.ai/https://www.levelingup.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/👥 People Mentioned• Neil Patel – Co-founder of NP Digital, marketing influencer, frequent collaborator with EricLinkedIn: https://www.linkedin.com/in/neilkpatelWebsite: https://neilpatel.com• Gael Breton – Co-founder of Authority Hacker, SEO educatorLinkedIn: https://www.linkedin.com/in/gael-breton-762b1515Website: https://www.authorityhacker.com• Nathan Barry – Founder of ConvertKit (now Kit), previous podcast guestLinkedIn: https://www.linkedin.com/in/nathanbarryWebsite: https://nathanbarry.com• Dmitry Gerasimenko – Founder & CEO of AhrefsLinkedIn: https://www.linkedin.com/in/gerasimenko⸻🏢 Companies & Tools Referenced• Single Grain – Digital marketing agency founded by Eric SiuWebsite: https://www.singlegrain.com• Ahrefs – SEO and marketing intelligence platformWebsite: https://ahrefs.com• NP Digital – Marketing agency co-founded by Neil PatelWebsite: https://npdigital.com• Authority Hacker – SEO and content marketing educationWebsite: https://www.authorityhacker.com• Lindy.ai – AI agent tool for task automation, including recruitingWebsite: https://lindy.ai• Manos – AI-powered recruiting automation (referenced)Website: https://manos.so• Reclaim.ai – Smart calendar management for scheduling and productivityWebsite: https://reclaim.ai• Hawie.ai – AI meeting scheduling assistantWebsite: https://hawie.ai• Granola – AI note-taking toolWebsite: https://granola.so• Gong – Sales intelligence and meeting recording toolWebsite: https://www.gong.io• Overlap – AI video clipping for short-form contentWebsite: https://www.overlap.so• Opus Clip – AI video clipping tool for podcasts and YouTubeWebsite: https://www.opus.pro• Descript – AI-powered video editing toolWebsite: https://www.descript.com• Bannerbear – Automated image and video generation (used for OG images)Website: https://www.bannerbear.com⸻📚 Books & Ideas Referenced• “Who’s Got the Monkey?” – Harvard Business Review article on delegationRead it: https://hbr.org/1974/11/management-time-whos-got-the-monkey | — | ||||||
| 6/17/25 |  Turn LINKEDIN Into a $30M ARR GROWTH Machine | Adam Robinson (Retention.com, RB2B) | What if you could turn LinkedIn into your only customer acquisition channel and grow to $30M ARR...without spending a dime on paid ads?Adam Robinson breaks down the exact playbook he used to build a magnetic personal brand, engineer high-engagement content, and make LinkedIn work like a growth engine. From bootstrapping three companies to millions in ARR to building a content system that turns credibility into conversions, Adam doesn’t hold back. We explored storytelling, content marketing, webinars, and the overlooked strategies that helped him scale fast without relying on traditional funnels.In this episode: (00:00) Intro (00:50) Building a Personal Brand on Social Media(06:09) Finding Your Voice and Content Market Fit(08:50) The Importance of Authentic Storytelling(11:46) Creating a Public Figure Through Content(14:56) Strategies for Growing Your LinkedIn Audience(17:55) Crafting Engaging Posts and Hooks(21:00) The Art of Storytelling in Content Creation(23:58) Tactics for Effective LinkedIn Posting(33:27) Leveraging Credibility in Content Creation(36:39) Maximizing Engagement Through Hooks and Templates(41:36) The Role of AI in Content Generation(50:25) Frequency and Interaction: Balancing Engagement on LinkedIn(54:40) The Power of Video in Building Trust(01:00:44) The Unique Appeal of Live Webinars(01:02:39) OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Adam:LinkedIn: https://www.linkedin.com/in/nathanbarry/Websites: https://www.retention.com/https://www.rb2b.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/👥 People Mentioned• Russell Brunson – Co-founder of ClickFunnels, early internet marketing influencerLinkedIn: https://www.linkedin.com/in/russellbrunson• Dave Gerhardt – Founder of Exit Five, author of Founder BrandLinkedIn: https://www.linkedin.com/in/davegerhardt• Chris Walker – Growth marketing expert, LinkedIn creatorLinkedIn: https://www.linkedin.com/in/chriswalker• Nigel Thomas – LinkedIn content creator known for post templatesLinkedIn: https://www.linkedin.com/in/nigelthomas• Tom Wolfe – B2B content creator and podcast guestLinkedIn: https://www.linkedin.com/in/tomwolfe• Rick Rubin – Music producer, quoted on art and perspective(No specific profile link)• Peter Conforti – Analyst who studied LinkedIn audience overlapLinkedIn: https://www.linkedin.com/in/peterconforti• Jeremy Horwitz – Guest on webinars, ABM expertLinkedIn: https://www.linkedin.com/in/jeremyhorwitz• Sam Parr – Host of “My First Million” podcastLinkedIn: https://www.linkedin.com/in/samparr• Nathan Barry – Mentioned by Tim as podcast guest in this episodeLinkedIn: https://www.linkedin.com/in/nathanbarry• Paul Graham – Y Combinator founderWebsite: http://www.paulgraham.com⸻🏢 Companies & Tools Referenced• ClickFunnels – Sales funnel software (Russell Brunson’s company)Website: https://clickfunnels.com• Jasper AI – AI writing assistant toolWebsite: https://www.jasper.ai#LinkedIn #CustomerAcquisition #PersonalBrand #ContentMarketing #Storytelling #AudienceGrowth #SocialMediaStrategy #Engagement #Authenticity #MarketingTactics #ContentCreation #Credibility #AI #Video #Webinars #audiencebuilding | — | ||||||
| 6/3/25 |  Inside the $360K Rebrand That ACTUALLY Worked | Nathan Barry (Kit) | Nathan Barry (founder of Kit, formerly ConvertKit) joins Tim Soulo to break down one of the boldest rebrands in SaaS, and why it wasn’t just a logo change, but a complete overhaul of identity, voice, and vision.We talk:• Why they spent $260K with a top agency (and what they actually got)• How to design word-of-mouth marketing that actually works• Using AI to scale brand consistency• The Minimum Viable Personal Brand for founders• Building creator flywheels instead of chasing funnels• What Kit learned from celebrity newsletters (Tom Brady, Dua Lipa, McConaughey…)If you care about brand, growth, or building in public, this is the episode to watch.00:00 - Intro00:54 - Why spend $360K for a rebrand? 06:14 - Using AI to stay on brand10:28 - Acquiring a three-letter domain16:05 - Business decisions beyond immediate profit 21:26 - Turning a rebrand into a marketing flywheel26:06 - You can’t script word of mouth. But you can feed it32:56 - Customers as marketing assets42:30 - Funnels vs flywheels and landing celebrity clients53:45 - Delegating like a CEO (but still showing up)1:00:32 - OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Nathan:LinkedIn: https://www.linkedin.com/in/nathanbarry/X: @nathanbarryWebsite: https://kit.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/_______________Referenced in this episode:🔹 PeopleTom Brady — Referenced in relation to Kit newsletter visibilityhttps://www.instagram.com/tombrady/Patrick Campbell — Founder of ProfitWell (acquired by Paddle)https://www.linkedin.com/in/patrickccampbell/https://twitter.com/pattycDua Lipa — Musician and creator, newsletter launched via Kithttps://www.instagram.com/dualipa/⸻🔹 Companies / Products / PlatformsKit — Formerly ConvertKit, platform for professional creatorshttps://kit.com/Koto — Design agency behind Kit’s $260K rebrandhttps://koto.studio/Ahrefs — All-in-one SEO and marketing platformhttps://ahrefs.com/ProfitWell — Subscription analytics and retention toolhttps://www.profitwell.com/Paddle — SaaS payment infrastructure company (acquired ProfitWell)https://www.paddle.com/Creator Network — Kit’s recommendation and newsletter growth enginehttps://kit.com/features/creator-network⸻🔹 Books / Concepts“Do Things That Don’t Scale” — Paul Graham (essay from Y Combinator)https://www.paulgraham.com/ds.htmlAhrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard: Michelle LindnerIntro Video Lead: George DolgikhIntro Video Animations: Ilya YakymchuckFilmed at: Content HQ, Miami #branding #rebranding #marketing #emailmarketing #Kit #ConvertKit #domainnames #customerengagement #storytelling #businessstrategy #marketingstrategies #creatorplatforms #abtesting #directsales #networkeffects #teamprocesses #founderpassion | — | ||||||
| 5/20/25 |  Automate $10K/Month in Tasks with AI (REAL Workflows You Can Steal) | Gael Breton (Authority Hacker) | Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.Gael Breton ( @AuthorityHackerPodcast ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.We’re talking about AI workflows that actually work in a lean, fast-moving marketing team.We cover: (00:00) Intro(01:35) AI in marketing is broken. Here's how to fix it.(03:22) Use Gemini to uncover B2B AI opportunities(05:57) Why content still matters in the age of AI agents(09:03) Auto-generate podcasts and deep research summaries(11:27) Research video libraries with NotebookLLM(15:31) Tim’s evolving take on AI-generated content(18:43) Use AI to write high-engagement newsletters(26:48) Feedback, refinement, and keeping AI content human(31:33) Smarter, not spammy: Using AI like a creative calculator(41:20) AI agents + MCP server to automate SEO tasks(47:18:07) OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Gael:LinkedIn: https://www.linkedin.com/in/gael-breton-78305118X: @GaelBretonWebsite: https://www.authorityhacker.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/_______________Referenced in this episode:Ahrefs – https://ahrefs.com/Authority Hacker – https://www.authorityhacker.com/Gemini (Google AI) – https://deepmind.google/technologies/gemini/Claude (Anthropic) – https://claude.ai/NotebookLM – https://notebooklm.google/Perplexity AI – https://www.perplexity.ai/Firecrawl – https://www.firecrawl.dev/Make.com – https://www.make.com/n8n – https://n8n.io/CapCut – https://www.capcut.com/Opus Pro – https://www.opus.pro/Notion AI – https://www.notion.so/product/aiBuffer – https://buffer.com/_______________Ahrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard: Tim SouloIntro Video Lead: George DolgikhIntro Video Animations: Ilya YakymchuckFilmed with: @Riversidefm #ai, #automation, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #contentcreation, #marketingstrategies, #businessgrowth, #aiworkflow, #aicontentcreation | — | ||||||
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