Copywriting Is a Dead Skill | Neville Medhora
About this episode
Neville Medhora discusses the impact of AI on copywriting and how writers can adapt to the changing landscape.
AI is already better at writing than 90% of people. It’s faster, cheaper, and never gets writer’s block. Yet, most companies that try to fully automate their content end up with "AI slop" that tanks their engagement. Meet Neville Medhora, the founder of Copywriting Course and SwipeFile.com. As an "OG blogger" who started in 1999 and a mentor to many top marketers, Neville has a front-row seat to the massive disruption ripping through the copywriting industry. In other words, Neville isn't just watching the AI revolution. He's actively rewriting the playbook for how professional writers survive it. Here’s what you’ll learn in this episode: (00:00) Intro (02:14) The 3 levels of copywriting (and who is safe) (03:27) Why companies are regretting "All-AI" content (07:19) The death of "How-To" blogs (and what replaces them) (11:46) Neville’s "Voice Ramble" workflow for rapid writing (17:39) Why "Prompt Engineering" is a waste of time (25:29) Generating custom GIFs with Grok (30:48) The new #1 skill: Developing "Taste" (39:03) Using AI to aggressively repurpose winning ads (46:24) Speed of ideation: Using AI as your…
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