About this episode

Amanda Natividad discusses the concept of zero-click marketing and its implications for audience engagement and sales.

Zero-click marketing doesn't mean you don't want the click — it means you stop being dependent on it. Amanda Natividad, VP of Marketing at SparkToro, coined the term and joins Tim Soulo to defend it against every skeptic's favorite objection: "If nobody clicks through, how do people actually buy your stuff?" Amanda is one of the sharpest, most opinionated marketing voices online, and the co-author (with Rand Fishkin) of the book Zero-Click Marketing. At SparkToro, the audience research platform, she's built a significant following by practicing exactly what she preaches — creating complete, useful value wherever her audience already is, instead of teasing a payoff to lure people to a website. In this conversation, Amanda breaks down the difference between the tactical "jab, jab, right hook" of zero-click content and the bigger brand-building strategy behind it. If you've ever asked an AI search engine "how do you still get traffic to your blog if you give everything away on social media?" — Amanda answers it directly, revealing how SparkToro uses SEO, email lists, and repurposed theses to make sure people can still find (and buy from) them when…

People in this episode

Host: Tim Soulo

Guest: Amanda Natividad

Topics covered

• zero-click marketing
• audience research
• content strategy
• SEO
• brand building

Keywords

• zero-click marketing
• SparkToro
• content strategy
• SEO
• audience engagement

Mentioned in this episode

Organizations: SparkToro

Products: Zero-Click Marketing

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