65 - Seva Ustinov: Trusting the Machine: Building Confidence in AI-Driven Marketing Decisions

65 - Seva Ustinov: Trusting the Machine: Building Confidence in AI-Driven Marketing Decisions

From AI & Data Driven Leadership by Dean Guida

April 15, 2026 · 53 min

About this episode

Seva Ustinov discusses building trust in AI-driven marketing and the evolution of performance marketing.

In this episode of AI & Data Driven Leadership, your host Dean Guida interviews Seva Ustinov, CEO of Plurio AI. Seva shares his journey from running a marketing agency to building Plurio AI, an AI-driven platform that automates performance marketing for large advertisers. They discuss the challenges of campaign optimization, data integration, and building trust in AI agents. Seva explains how Plurio AI streamlines repetitive marketing tasks, enabling leaner teams and faster creative testing. The conversation also covers data privacy, the evolving role of marketers, and the importance of workflow automation in staying competitive in digital marketing. Check out Seva's work HERE . Connect with Seva on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .

People in this episode

Host: Dean Guida

Guest: Seva Ustinov

Topics covered

  • AI-driven marketing
  • trust in AI
  • campaign optimization
  • data integration
  • workflow automation
  • data privacy

Keywords

  • AI
  • marketing
  • automation
  • data privacy
  • campaign optimization
  • workflow
  • digital marketing

Mentioned in this episode

Organizations: Plurio AI

More episodes of AI & Data Driven Leadership

Explore listener stats, chart rankings, contacts and more on the AI & Data Driven Leadership podcast page.