Decision Engine Optimization Case Study: How AI Visibility Won Soft Surfaces a £572,000 Project

Decision Engine Optimization Case Study: How AI Visibility Won Soft Surfaces a £572,000 Project

September 7, 2026 · 14 min · Episode 138

About this episode

James Dooley and Kasra Dash discuss how AI visibility and Decision Engine Optimization helped a construction company secure a significant contract.

James Dooley and Kasra Dash break down how Decision Engine Optimization and AI visibility helped a 3G football pitch construction company win a £572,000 contract, and which digital marketing strategies sports and construction contractors should focus on in 2026.

People in this episode

Host: James Dooley

Guest: Kasra Dash

Topics covered

Keywords

Mentioned in this episode

Organizations: Soft Surfaces

Places: UK

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