
#8 When AI meets operations: Visix’s digital shift in action
From AI unwrapped by CROPLAND
October 13, 2025 · 26 min · Episode 8
About this episode
The episode discusses Visix's digital transformation and the impact of AI on operations.
In this episode, Geert Vromman sits down with Christophe Krekels, former CEO and founder of Krekels, now co-owner of Visix Brand Shiners, and Director of Visix Poland; a merger company delivering large-format print solutions for trade shows, retail and events across Belgium and beyond. They reflect on Visix’s digital transformation: from manual quotes to a webshop that now handles 35% of all orders. Christophe shares how coding, structure and discipline turned data into action and why that mattered. They also dive into the growing impact of Power BI dashboards and how CROPLAND’s Start-AI program sparked concrete ideas, cross-team engagement, and broader awareness around AI’s real potential, even in production environments. A grounded, practical story on how a manufacturing business can evolve step by step toward digitalisation, together with its people. Listen now!
People in this episode
Host: Geert Vromman
Guest: Christophe Krekels
Topics covered
- digital transformation
- AI in operations
- manufacturing
- data-driven decision making
- e-commerce
- business evolution
Keywords
- digital shift
- large-format print
- webshop
- data action
- cross-team engagement
- AI potential
Mentioned in this episode
Organizations: Visix Brand Shiners, Visix Poland, CROPLAND
Products: Power BI
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