About this episode

Alastair and Robbie discuss the impact of AI on writing and the importance of human storytelling in a digital age.

Alastair sits down with Robbie Westacott, a millennial writer, marketing consultant, and founder of Seaforth Creative Group, who has spent his career helping events and media companies get more from their content, communities, and data. A master's graduate in creative writing and a lifelong storyteller, Robbie is currently ghostwriting a business book, crafting his own fiction, and building an online global community for fiction writers. In this episode, Robbie and Alastair explore the changing relationship between writing and AI, making an impassioned case for why outsourcing your writing to a machine before you have developed the skill yourself is one of the most damaging professional shortcuts a young person can take. They also dig into the fascinating generational differences in how and why people write, from Boomers finally telling their life stories to Gen Z boldly publishing before they are 25, and the power of genuine human authenticity in a world increasingly saturated with AI-generated content. Recorded at Granary Studios and produced by James Jones. Robbie Westacott Takeaways: Writing is a foundational skill applicable across every profession — outsourcing it to AI…

People in this episode

Host: Alastair Greener

Guest: Robbie Westacott

Topics covered

• AI and writing
• human storytelling
• generational differences
• content creation
• authenticity in writing

Keywords

• AI
• storytelling
• writing skills
• generational differences
• authenticity
• content creation
• ghostwriting

Mentioned in this episode

Organizations: Seaforth Creative Group

Places: Granary Studios

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