About this episode

The episode discusses a marketing campaign by the Almond Board of California that creatively promotes almonds during the winter season in Germany.

Winter in Germany slows everything down — but it also opened the door to a creative opportunity for California Almonds. In this month’s Marketing Bulletin, hear how the Almond Board of California leaned into movement, sustainability, and natural energy to bring almonds to life in unexpected ways. From city streets to digital platforms to the moment of purchase, this campaign shows how a simple idea can keep consumers moving, even in the coldest months.

People in this episode

Host: Almond Journey

Topics covered

• marketing
• sustainability
• almonds
• creativity
• consumer behavior

Keywords

• almonds
• marketing
• Germany
• sustainability
• consumer engagement
• winter campaign

Mentioned in this episode

Organizations: Almond Board of California

Places: Germany, California

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