560: FROM FOLLOWER TO BUYER IN 7 TOUCHPOINTS

560: FROM FOLLOWER TO BUYER IN 7 TOUCHPOINTS

March 3, 2026 · 27 min · Episode 560

About this episode

The episode explores the importance of strategic touchpoints in converting followers into buyers through trust-building interactions.

In this episode, I dive into the real data behind my first course sales and unpack what I'm calling micro moments of trust . By tracking the interactions people had with my content, I discovered it took about seven touchpoints – ads, profile visits, automated DMs, stories, and more – before a complete stranger decided to buy. It's a behind-the-scenes look at how trust builds online and why strategic touchpoints matter more than being everywhere. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you… The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your…

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