560: FROM FOLLOWER TO BUYER IN 7 TOUCHPOINTS

About this episode

The episode explores the importance of strategic touchpoints in converting followers into buyers through trust-building interactions.

In this episode, I dive into the real data behind my first course sales and unpack what I'm calling micro moments of trust . By tracking the interactions people had with my content, I discovered it took about seven touchpoints – ads, profile visits, automated DMs, stories, and more – before a complete stranger decided to buy. It's a behind-the-scenes look at how trust builds online and why strategic touchpoints matter more than being everywhere. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you… The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your…

People in this episode

Host: Taylor Bradford

Topics covered

• course sales
• trust building
• marketing strategy
• customer journey
• online business

Keywords

• touchpoints
• course sales
• trust
• marketing
• business strategy
• online sales
• customer engagement

Sponsors

Libsyn, Dubsado, FloDesk, Manychat

Mentioned in this episode

Organizations: Libsyn, The Podcast Man, Dubsado, FloDesk, Manychat, Hilma

Books & works: Pillars & Purpose: How to Build a Business That Works for You

Places: Sugar Creek

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