About this episode

Ryan Cartlidge and Veronica Boutelle discuss confidence, marketing, and growth in the dog training industry, addressing common struggles like imposter syndrome and the importance of community.

In this thoughtful and business-boosting conversation, Ryan Cartlidge is joined by returning guest Veronica Boutelle — founder of Dogbiz, author of How to Run a Dog Business , and a long-time leader in helping positive reinforcement dog trainers build sustainable, values-aligned businesses. With a rare blend of experience as a professional dog trainer, business owner, and former classroom teacher, teacher educator, and curriculum developer, Veronica brings a grounded, practical lens to the "softer skills" that can make or break a trainer's confidence, visibility, and long-term success. Together, Ryan and Veronica unpack two of the most common struggles trainers face behind the scenes: imposter syndrome and isolation. Veronica explores how these experiences often show up as fear — fear of not knowing enough, fear of being judged by peers, fear of rejection from potential clients, and fear of "getting it wrong" and causing harm. They also discuss how the lack of shared professional standards in the dog training industry can intensify doubt, and why community and belonging matter so deeply for staying resilient and moving forward. Throughout the episode, Veronica reframes confidence…

People in this episode

Host: Ryan Cartlidge

Guest: Veronica Boutelle

Topics covered

• confidence
• marketing
• growth
• dog training
• imposter syndrome
• community

Mentioned in this episode

Organizations: Dogbiz

Books & works: How to Run a Dog Business

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