The Passive Income Conversation Nobody's Having (with Ellie McMakin)
About this episode
Ellie McMakin challenges common assumptions in entrepreneurship, emphasizing the importance of rethinking existing offers and prioritizing life over hustle.
The biggest breakthrough in your business probably isn't creating something new. It's seeing what you already have differently. We're told the path to more freedom is simple: create another offer, launch another course, build another income stream. But what if that's the very thing keeping us stuck? In this conversation, Ellie McMakin challenges some of the biggest assumptions in entrepreneurship. We unpack why so many business owners stay trapped in survival mode, why passive income isn't about adding more to your plate, and how one shift in your offers can completely change the way your business supports your life. We also dive into the future of coaching, building businesses that prioritize people over hustle, and why the best ideas often come from stepping away long enough to bake a batch of cookies. In this episode, we talk about: Why most entrepreneurs are solving the wrong problem The biggest misconception about passive income How to rethink your offers before creating something new Why your business should fit your life—not the other way around The future of coaching, implementation, and client support How creativity—not productivity—might be your greatest business…
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