Apple’s 2025 App of The Year

Apple’s 2025 App of The Year

July 18, 2026 · 1h 10m

About this episode

Clémence Rigal discusses leveraging Apple's ecosystem for app growth and visibility.

Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook. In this live session, we're joined by Clémence Rigal from Tiimo, the visual AI planner built for real life and recognized as Apple's App of the Year 2025, along with several other industry awards. Drawing from her experience leading growth at companies like Lifesum, Preglife, and now Tiimo, Clémence shares how successful apps leverage Apple's ecosystem to increase visibility, drive more downloads, and build sustainable long-term growth. You'll learn how to make the most of In-App Events, App Store Nominations & Editorial opportunities, Apple's frameworks, the app nomination process, and the strategies that help apps stand out and earn Apple's attention. Whether you're building a new iOS app or looking to accelerate the growth of an existing one, this is a conversation you won't want to miss. You will discover: ✅ How to leverage Apple's ecosystem to grow your app ✅ Best practices for In-App Events that actually get noticed ✅ How Apple's editorial features and nominations work ✅ Apple frameworks and tools that can improve discovery ✅…

People in this episode

Host: Steve Young

Guest: Clémence Rigal

Topics covered

Keywords

Mentioned in this episode

Organizations: Tiimo, Apple, Lifesum, Preglife

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