Generative Engine Optimization (GEO): Grow Downloads With AI Search
From App Marketing by App Masters by Steve Young
June 6, 2026 · 1h 22m
About this episode
This episode explores how Generative Engine Optimization is transforming app discovery through AI search tools.
Generative Engine Optimization, or more commonly known as AI search, is reshaping app discovery faster than most founders realize. In this episode, we are joined by David Andersen, Co-Founder & CTO of BrandViz.AI and former Google engineer, to explore how Generative Engine Optimization (GEO) is reshaping app visibility across ChatGPT, Gemini, Claude, Perplexity, and more. As more users ask AI tools for recommendations, app makers need to understand how these systems choose which apps and brands to surface. David shares practical strategies app founders can implement immediately to improve visibility across AI-powered search experiences, and how GEO can complement your ASO. David will also share practical strategies app founders can implement immediately, plus real-world examples and a live visibility audit for some apps. You will discover: ✅ How ChatGPT, Gemini & Claude recommend apps ✅ The future of AI-powered app discovery ✅ Practical GEO strategies app makers can implement this week ✅ What changes over the next 12–24 months as AI reshapes search Learn More: Check out: https://www.brandviz.ai/ Work with us to grow your apps faster & cheaper…
People in this episode
Host: Steve Young
Guest: David Andersen
Topics covered
- Generative Engine Optimization
- AI search
- app discovery
- app visibility
- ASO
- practical strategies
Keywords
- Generative Engine Optimization
- AI search
- app visibility
- ChatGPT
- Gemini
- Claude
- ASO
- app discovery strategies
Sponsors
AppsFlyer
Mentioned in this episode
Organizations: BrandViz.AI, Google, ChatGPT, Gemini, Claude, Perplexity
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