How U-Haul Saved $3M By Adding This One Simple Feature
From App Marketing by App Masters by Steve Young
June 2, 2026 · 7 min
About this episode
David LoPresti discusses how U-Haul saved $3 million through a simple UX improvement in their app.
Recorded live at MAU Vegas 2026 in collaboration with AppsFlyer, Steve P. Young had a quick conversation with David LoPresti, Director of Consumer Apps at U-Haul, to break down the app strategies helping millions of customers during one of the most stressful moments in life: moving. David shares how a simple UX improvement inside the U-Haul app eliminated over 600,000 customer support phone calls and saved the company nearly $3 million in operational costs, proving that the best app growth strategies aren’t always powered by AI. You’ll also learn how U-Haul leverages first-party customer data, improves mobile app onboarding, reduces friction, and creates personalized customer experiences at scale. If you’re building an app in 2026, this conversation is packed with actionable lessons on app UX, retention, customer experience, and mobile growth. You'll Learn: ✅ How U-Haul saved millions with one app feature ✅ Why reducing friction increases customer retention ✅ The power of simple UX improvements ✅ App growth lessons from a household brand ✅ Why customer reviews reveal your best product roadmap Learn more about AppsFlyer's new Mobile Measurement: https://bit.ly/4u8OpRh Work with us…
People in this episode
Host: Steve P. Young
Guest: David LoPresti
Topics covered
- app strategies
- customer experience
- UX improvement
- cost savings
- mobile growth
- retention
Keywords
- U-Haul
- app feature
- customer support
- operational costs
- first-party data
- mobile onboarding
- personalized experiences
- app growth strategies
Mentioned in this episode
Organizations: U-Haul, AppsFlyer
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