Building Trust in Cold Calls │ Brent Long & Nick Massaro
About this episode
Brent Long and Nick Massaro discuss the importance of building trust in cold calls and the evolving nature of prospecting.
In this episode, Brent Long and Nick Massaro join The Art and Science of Complex Sales to explore why cold calling still works and what it takes to build trust faster in modern prospecting. Together, they discuss how prospecting has changed, why cold calling is harder but more valuable than ever, and how honesty, timing, and the right questions can turn a cold call into the start of a real relationship. In this episode, you’ll learn: Why prospecting tools do not replace prospecting skill How cold calling fits into a low-trust market What Brent means by the three truths of a cold call Why the goal is not always to set the meeting How good prospecting leads to better follow-up conversations Why voice-to-voice still matters more than ever Listen in to learn how to build more trust and better momentum in your prospecting conversations.
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