About this episode

Maggie Zwierko discusses how life sciences companies can unlock hidden growth through better engagement and sales processes.

In this episode, Maggie Zwierko , Practice Partner at SalesStar North Carolina, joins The Art and Science of Complex Sales to explore how life sciences companies can unlock hidden growth. Together, they discuss why many organizations think they have a sales process when they really have a sales method, why some of the most important customer conversations happen outside the formal sales team, and how better structure can improve both business performance and patient outcomes. In this episode, you’ll learn: Why life sciences needs stronger engagement systems How hidden growth lives beyond the sales force Why process matters more than individual heroics How field-based experts influence growth and care What role to goal, role to role, and role to soul means Why better internal alignment can improve patient outcomes Listen in to learn how life sciences teams can create more growth by making their best practices repeatable.

More episodes of Art & Science of Complex Sales

• The Psychology Behind Better Sales Conversations │ Matt Sucha · July 16, 2026 · 48 min
• Building Trust in Cold Calls │ Brent Long & Nick Massaro · July 10, 2026 · 44 min
• The Hidden Beliefs That Shape Sales │Paul Fuller · July 3, 2026 · 25 min

Explore listener stats, chart rankings, contacts and more on the Art & Science of Complex Sales podcast page.