Lisa Apolinski on Storytelling, Branding, and Digital Marketing Strategies for Entrepreneurs

About this episode

Alka Sharma discusses storytelling and digital marketing strategies with Lisa Apolinski, focusing on branding and entrepreneurship.

Alka Sharma welcomes Lisa Apolinsky to discuss her entrepreneurial journey and the role of storytelling in business. They explore the evolution of digital marketing, the impact of AI, and strategies to stand out as an industry authority. Lisa shares insights on expanding influence across platforms, essential questions before publishing, and addressing audience needs. The conversation highlights the importance of providing unique information, branding essentials, and building trust through personal branding. They emphasize the significance of websites, understanding client language, and staying focused on core strengths. Lisa also shares effective networking strategies and previews her upcoming book.

People in this episode

Host: Alka Sharma

Guest: Lisa Apolinski

Topics covered

• storytelling
• branding
• digital marketing
• entrepreneurship
• networking
• personal branding

Keywords

• storytelling
• branding
• digital marketing
• entrepreneurship
• AI
• networking
• personal branding

Mentioned in this episode

Organizations: AI

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