About this episode

This episode discusses evolving event sponsorships and strategies for creating meaningful partnerships.

In this episode of Associations NOW Presents: Industry Partner Edition, guest host Sharon Pare of HighRoad Solutions welcomes Brandt Krueger, director of industry relations and partnerships at EventMobi, to discuss the evolving world of event sponsorships and association partnerships. Brandt shares why many sponsorship models have remained unchanged for years and offers practical strategies for creating more meaningful, results-driven opportunities. The conversation explores the importance of understanding sponsor goals, moving beyond traditional sponsorship tiers, embracing thoughtful innovation, and designing event experiences that deliver greater value for both associations and their partners. Check out the video podcast here: https://youtu.be/NgdE7JR8lOc Associations NOW Presents is produced by Association Briefings. Transcript Sharon Pare: Welcome to this episode of Association NOW Presents: Industry Partners Series, an original podcast series from the American Society of Association Executives. I'm Sharon Pare, partnerships director of High Road, a HubSpot agency, co-host of Rethink Association, and your host of this series throughout the year. This episode is sponsored by…

Sponsors

EventMobi

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