About this episode

Brittany Lancor interviews Ann Handley about the importance of strategic patience in marketing for associations.

Recorded live at ASAE’s Marketing, Membership, Communications + Tech Conference, guest host Brittany Lancor of PropFuel sits down with best-selling author and MarketingProfs CCO Ann Handley to discuss the power of “strategic patience” in a culture obsessed with speed. Handley challenges associations to focus on meaningful engagement over vanity metrics, communicate in members’ own language, and prioritize authentic, human-centered messaging. She also shares practical advice on creating more effective email communications and explains why AI is best used to uncover insights and support strategy—not to replace the human connection that drives engagement. Check out the video podcast here: https://youtu.be/nKZs2BI23bQ Associations NOW Presents is produced by Association Briefings. Transcript Brittany Lancor: [00:00:00] Hello, everyone. Welcome to this month's episode of Associations NOW Presents, an original podcast series from the American Society of Association Executives. I am Brittany Lancor, senior marketing manager of PropFuel. We are recording today from ASAE's MM&C conference here in Washington, DC, where association professionals from across the industry are gathering to…

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