Why MarketBeat Just Cut Their Email List in Half (On Purpose) w/ Matt Paulson

About this episode

Matt Paulson discusses the strategic decision to cut MarketBeat's email list in half and the future of email engagement.

Matt Paulson, founder & CEO of MarketBeat, is just deleted 3 million "active" subscribers from his list — and he's doing it on purpose. In this episode of Audience Bridge Insights, recorded at MarketBeat's brand new Sioux Falls studio, I sit down with Matt for round two (he was my very first guest on this show) to unpack what's actually happening inside one of financial publishing's biggest email operations in 2026. We get into the engagement-only future of email, the 5-minute pixel rul...

People in this episode

Host: Chris Miquel

Guest: Matt Paulson

Topics covered

• email marketing
• subscriber engagement
• financial publishing
• digital marketing
• email list management

Keywords

• email list
• MarketBeat
• Matt Paulson
• engagement
• digital marketing
• financial publishing
• email operations

Mentioned in this episode

Organizations: MarketBeat

Places: Sioux Falls

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