Audience Bridge [Insights]

Andy Mackensen has grown The Assist to a newsletter for professional women that adds roughly 30,000 subscribers a month through paid media. It pays about $3 to acquire a subscriber and makes that $3 back within seven days, before the subscriber ever receives a regular newsletter send. In this episode he walks through his SCALE framework: Subscribers, Conversion, Activations, LTV, and Enrichment. We get into the five-question quiz that 83% of new subscribers complete, the quiz results page ...

Your email can pass every authentication check, land in the inbox, and still never get seen the way you wrote it. Chad S. White has written nearly 4,000 articles on email marketing. He's the author of Email Marketing Rules and GVP of CRM Strategy at Zeta Global. And he says we've entered a new age of deliverability — one where inbox providers rewrite your subject lines, summarize your content, and rank your emails before a single subscriber opens them. For publishers who mail daily and mone...

Hitting the inbox is harder than ever. In this episode of the Audience Bridge Podcast, I sit down with Kyle Renfrow, CEO & CTO of ESP OptiPub, to talk about what really moves the needle for email deliverability in 2025. We cover: ✅ How Yahoo & Gmail’s latest changes are impacting inbox placement ✅ Dedicated vs Shared IPs – and the hybrid model most marketers overlook ✅ The deliverability data your ESP isn’t showing you (and why it matters) ✅ Scaling to high volumes without destroyin...

In this episode, I sit down with Tyler O’Shea, founder of The Underdog Newsletter, to break down how he turned around his declining open rates, overcame inbox placement issues, and built a smarter, more profitable email strategy using the Base Sending Segment method. Whether you're a newsletter operator, email marketer, or media buyer—this conversation is packed with insights you can apply immediately. 🧠 What We Cover: - The problem that nearly wrecked Tyler’s deliverability - How Beehiiv ...